HelloFresh has announced that they have raised a seven figure sum from the recent round of funding. HelloFresh is a service that delivers recipes and the required fresh ingredients to their subscribers, so that they can spend some time in kitchen to cook for themselves and their loved ones. The funding round was backed by Samner brothers Rocket internet, Vorwerk Ventures, kinnevik and Holtzbrinck Ventures. According to TechCrunch the actual figure that HelloFresh has generated from funding is $10 million.This sum of money will be used increase the growth of their business in the field of online grocery market. The HelloFresh services are currently available in Netherlands, France, U.K, Germany, U.S and Australia. The service claims that they are emerging as leaders in this growing market of online grocery.
The HelloFresh was founded by Thomas Griesel, Jessica Nilsson and Dominik Richter in December 2011. This is a subscription service in which the customers get a box full of inspiring recipes and the required ingredients every week. The idea behind this service is to deliver the people with healthy and balanced ingredients for preparing their meal. The company does all the heavy lifting of ingredients, the customers only have to cook the food. If the customers are willing to cancel the service then they can give a notice 4-8 days prior to cancelling the service. The service also offers free delivery.
The company has over hundred employees working at international offices and Berlin headquarters. The company claims that recently they have delivered one millionth meal in the Germany.
The CEO and founder of HelloFresh Dominik Richter said that Vowerk Ventures is their investment partner and they will have great benefits from this.
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