Few days back, Dan levy who guides the small business group at Facebook talked to the Local Media West conference which was held in Los Angeles. In this conference he talked about the outcome of promoting small businesses on Facebook.
According to Levy, at present there are about 13 million small businesses that have their business pages on Facebook. Since January 2012 there is about 40% increase in the local business Pages that are active. The Pages that brought advertising have also increased two fold.Levy also highlighted the specific advertising products which include Promoted Posts. These posts are an easy way for the owners of Pages to increase their reach.
According to COO Sheryl Sandberg, over three hundred thousand Pages have already given the money for Promoted Posts. Among these Pages about 1/4th have recently joined Facebook advertising. Few days ago Levy said that since the introduction of this product in the month of June, it has promoted about 2.5 million Posts. By looking at the results it seems that the advertisers are happy with the outcome of this product.
Recently the Promoted Posts have become a center of debate. Some of the owners of Pages have accused Facebook that in order to drive the owners towards Promoted Posts the Facebook has decreased the number of users that Pages would have reached with unpaid content. Josh Constine of TechCrunch looked into the matter himself and he found out that Facebook claims were right that overall Page reach has not reduced.
Levy talked to me regarding the Organic Page reach of small businesses. He said that the we would like small businesses to write attractive and appealing contents regarding their products which the customers want to see. The customers should have the same great experience while visiting Facebook as if they are walking through the doors of your shop.
In the earlier months of this year Facebook also introduced a Page Manager Mobile app. Through this app the Page owners can manage their Page through their Smartphones.
Related posts:
- Now small businesses can contact Facebook through customer service chat to quickly get the answers of their question
- Facebook revealed its app traction with 350 apps and 1 million active users per month
- Tablet forecast by IDC for 2012 and onwards
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