Wednesday, December 26, 2012

Mattel and Hasbro are terrified: Kids want Apple iPads, not toys for Christmas


“Mattel, the world’s largest toymaker by revenues, makes toys including Barbie dolls and Hot Wheels cars. However, a source told the Financial Times that its top selling product this Christmas was a mobile phone case,” Business Insider reports.



“While tablet sales continue to rise, some analysts have slashed fourth-quarter revenue forecasts for the world’s largest toymakers,” Business Insider reports. “‘The top two guys, Mattel and Hasbro, they are terrified,’ Sean McGowan at investment bank Needham & Company told the paper.”



Business Insider reports, “‘Clearly, young people have an aptitude for an expectation with digital platforms that we need to recognise,’ said John Frascotti, Hasbro’s chief marketing officer... Apple sold 14 million iPads in the three months to the end of September.”"



Read more in the full article here.



[Thanks to MacDailyNews Reader "Dow C." for the heads up.]


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