Twitter’s @MagicStats Favorites Twitter’s Best Tweets in Real Time

Twitter continues to pull the string on personalization and recommendation with a new account called @magicstats. The account, whose description reads 'I favorite the best tweets I see in real-time' appears to be doing just that. Though the account is protected and its activity closed down, we've been tracking it for several weeks now and have gained a bit of insight into how it works. Several of my personal tweets and some TechCrunch tweets have been favorited by the account, which appears to be working on several metrics including velocity of activity (like favs and retweets from other accounts). We investigated the account and it's followed by many members of Twitter's search and relevance team, just like Twitter's other experiments @magicrecs and @eventparrot.

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