Sunday, September 30, 2012

The media turned down Overreaction Road on Apple Maps


“While it has its flaws, the outsized reaction to Apple Maps comes more from media hype and unrealistically high expectations than any severe problem,” Louie Herr writes for Digital Trends. “Like the uproar over "Antenna Gate" in 2010, we'll soon forget all about it.”



“We're used to seeing high-quality experiences from Apple. There is dramatic tension in the idea that Apple may have made a miscue,” Herr writes. “That dramatic tension is also the reason that news coverage of the Maps app has been so thorough… This tension may make for a good story, but it's precisely the reason that we are all overreacting.”



Herr writes, “Maps seems to be the new Antenna Gate, all the way down to drawing a reaction from Apple's CEO. The most recent development in this story, occurring just before my deadline, was Cook's release of a statement that Apple is "extremely sorry for the frustration" that Maps has caused. This is the clearest indicator so far that Apple is aware of the Maps problem and moving to deal with it.”



Read more in the full article here.



MacDailyNews Take:



This is no different than “iPod screen scratches,” “Antennagate,” etc. Take a minor issue (or invent one) and then blow it all out of proportion in the media echo chamber in a quixotic attempt to slow down the inevitable record-shattering iPhone 5 sales. These sort of FUD campaigns have been going on after major Apple product releases for years. Antennagate was a two-parter – they actually used it twice! (Nothing smells worse than recycled FUD.)



Just like all the anti-Apple FUD that’s gone before, this won’t work, either. – MacDailyNews Take, September 20, 2012


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