It's No "Game of Thrones" Finale, but Yahoo Logo-Palooza Ends Tonight

Here are a few choice things I wait for in rapt anticipation:

While "Game of Thrones" is on hiatus after its sensational "Red Wedding" finale, the next episode of "Orange Is the New Black" - which spouse and I are watching two at a time nightly, although I am considering sneaking by day to find out what Pornstache will do to Red.

The new iPhone, which will be unveiled next Tuesday at Apple's Cupertino, Calif. HQ - because I will upgrade to it, my older son will get my old one and my younger son will get his brother's old one as his first phone ever (it's a family of impatience over here).

Whenever anyone says they are "gladiators in suits" on "Scandal" or whenever its star, Kerry Washington as Washington fixer Olivia Pope, gives that long, sad gaze that comes from loving the wrong man who also happens to be President of the United States.

The Oreo version of Google Android - because I like Oreos. A lot more than KitKats.

And even - and I am ashamed to admit this - whatever the next cup-full-of-crazy thing Miley Cyrus gets into.

But, I'll be honest - except for the fact that I have to cover it at the time I would have been watching my daily dose of "OITNB" tonight - I will have to drastically gin up my excitement level over the new Yahoo logo that is set to be unveiled at 9 pm PT.

Doubtless, others have been pre-briefed on this new look, which was last changed a few years ago. But, for the rest of us, over the last month Yahoo has been showing 29 other logos it will not be using to get us all atwitter with expectation.

While I still don't quite get this move from a marketing perspective - it's like having a parade of all the people you decided not to marry before your wedding - there have been some design doozies in the bunch. That might have been the point: Show off all the bad so we will love, love, love the new one.

On that score, mission accomplished!

Such as this one from Day 2 that looks like an air freshener I declined to purchase last week at Safeway:

Or this one from Day 11, which looks like my grandmother, who had excellent cursive penmanship, wrote it (nothing says the future like a handwritten logo from the last century!):

Or Day 20, which resembles what happens when I let those kids of mine play on my computer and they screw up the fonts:

Or Day 28, which is pretty much a flat-out lift of the Yoo-hoo logo, a high-fructose corn syrup beverage I enjoy imbibing from time to time:

Finally, I really don't have one single clue about what's going on with Day 29:

Which, I think, is the goal of the marketers of Yahoo - after this parade of losers, we shall now get to gaze upon the gleaming new spouse that the Silicon Valley Internet giant will be wedded to for years to come. This jazz-hands rollout is very much in keeping with the tenure of new CEO Marissa Mayer, who is trying to generate as much excitement around Yahoo as possible as part of her turnaround efforts.

Presumably, this logo for the new Yahoo will be just the ticket! We'll see - but, until then, I am going to go and see what Crazy Eyes is up to, which is one sure thing to be interesting.

Apple starts construction of new campus in Santa Clara

“Apple’s planting its flag in Santa Clara in a big way for the first time as the technology giant continues its shopping spree for new offices, agreeing to occupy a site where Apple could locate 1,200 or more workers,” George Avalos reports for The Oakland Tribune.

“Cupertino-based Apple has struck a deal with developer Peery Arrillaga for a custom-tailored two-building campus that is under construction on the north side of Stevens Creek Boulevard in Santa Clara a short distance from the Cupertino city limits,” Avalos reports. “Multiple sources with direct knowledge of the transaction told this newspaper that Apple has leased nearly 296,000 square feet from Peery Arrillaga in a deal that included demolition of existing buildings.”

Avalos reports, “The two new structures will both be six-story office buildings, said Ruth Shikada, Santa Clara’s economic development officer... One of the big questions is whether the buildings Apple is leasing outside of Cupertino will be temporary workplaces for employees displaced while the company constructs its huge, circular-shaped ‘spaceship’ headquarters in Cupertino. Apple hopes to locate 14,000 employees at that site, up from estimates of 12,000 workers in June of last year. The headquarters, initially scheduled for completion in 2015, is now slated to open in mid-2016.”

Read more in the full article here.

[Thanks to MacDailyNews Readers "Brawndo Drinker" and "David E." for the heads up.]