Marvel Entertainment and Zumobi merged together to come up with a uniquely designed application that connects iPhone users with Iron Man's universe, just when Iron Man 2 is on its way sooner to the Cinema's. Application features video clips, downloadable wallpapers and access to buying movie tickets. The two developers discussed the development of Iron Man2's application and their future marketing stratagem into mobile landscape to TechCrunch. Zumobi reveals his excellent collaboration behind conceptual merger of the application and Iron Man motif.
The application's graphic are designed to the appropriate colour combination of the film and comic series. The application features the HUD (heads-up display) on the control panel are same that mimic inside the Iron Man's helmet.
It gives users, on the main screen, a selection to choose among videos, news, wallpapers, origin of Iron Man, buy tickets and other Marvel links. The video clips are categorized as TV commercials of Iron Man2 and featured videos of its associated supporters like Dr Pepper and Audi. It also links to a few clips from the film, which almost resemble to the Marvel's official YouTube page.
I found the news section to be the most amazing one with exciting news not only about the films but also about the comics. Interesting! All the fans can easily get the details about upcoming comic series of avengers or go through the previous series. Hey! I can find out my favourite collectibles too. What about the special edition memorabilia or those incredible movie posters and clips.
The app includes all the hottest news about different properties of Marvel as seen on the web. You know what? It is nothing to bother about if you are the newly born fan of Iron Man! The application underlay a short history background about the Iron Man and its characters. It lets you now the origin of series, its stats and all the cool stuff regarding the Iron Man.
Is the developer Social Media connected?
The history gives the proof itself! MSNBC.com and Rachel Maddow iPhone apps both are developed by Zumobi; and no doubt they got the perfect social elements in them. As for the Iron Man app, users can easily connect and share through application via e-mail, Facebook or Twitter. To spice it up; for the very first time, the company is making in-app purchases i.e. users can directly buy tickets for Iron Man 2 from the application.
More to the application's social hooks is the feature of geolocation where the app figures out the nearest theatres that are playing the film with time scheduling.
There is a diverse assortment of freely downloadable wallpapers for your iPhone, but in upcoming days exclusive wallpaper designs will be available for $0.99 each. Oh my God! Are they insane it was a freaky statement that wallpaper would charge for $0.99? Later, I discovered that they aren't simple movie graphics but real designs that are commissioned by the Marvel team. Then I felt the goodness of the idea!
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