Vogue App – Distinct your fashion

I think that the clothes we see in the chain stores, at countless malls are all designer motivated conceptions. What stores do is take runway fashion and use it as inspiration to create pieces that are wearable and accessible for everyone, to say the pieces are knockoffs is to precisely say that every item in the mall is a knockoff. IPhone and Vogue both collaborated together to modify our looks with high-tech advancement and social fashion startups like Polyvore and the Like.com's Couturious.

This app features as a stylist to your personality exactly under your name and get most innovated content linked with hot and newest fashion upcoming. One of the hottest trends of vogue that are desired by customers can be found within the app along with uploads of user clothing already owned. Vogue Stylist produces modish outfits from the pieces that reflect the current trend within the short span of time. The catch: Vogue will style outfits only with products from their advertisers.

Apple and vogue will launch the app with 91 dazzling brands and over 600 articles of clothing and beauty products which include highlighting the season's most up-to-date styles, also enable users to unlock exclusive content, videos, discounts and special offers and invites. Currently, Gucci, Hudson Jeans, Kate Spade, Longchamp Paris, Nine West, Valentino, and Via Spiga are taking part in this feature of the App.

This march the Vogue App would enhance with The Trench, Floaty Dress, Tribal, Natural Shades, and Bright Lip. You just need a click to buy a feature of your own choice or locate at a store nearby your house. You can also publicize your design in your socio-circle via Facebook and allow users to view your trends and clothes internationally.

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Who’s winning the race?

If you're an app developer, looking out to build an iPhone app and you're like one of us stumbling through diversified ideas, scrolling through categories and stranding with an indecisive situation then let's just sort out everything here. Fist thing first - idea ought to be the first thing to get your hold on before taking off for the development. Before you start pondering about an idea and delve into which category your app is going to reside, here's what Distimo, mobile app analytics startup, discovered for us.

Distimo, from its extensive research over mobile apps just figured out about what's going hot in the App store, and undoubtedly it has to be "Games". According to the research, 58% of all the 150,000 apps in the app store are games. So this was the reason why Apple further segmented gaming apps into price, category and the most selling games.

Diving deeper into details, Distimo sorts out that "puzzle" ranks highest in the gaming category with 15% of the apps, while "action" and "arcade" come second with 11% apps. Those who thought that people don't pay for games, stats prove them wrong. Average price for a paid app game on app store is $2.24, while the RPG's may cost as high as $7.96 on an average. If that sounds expensive as a user then you may go for action and arcade that cost $1.5 on average, but as developers this is where you can invest for returns.

Grossing apps are already taking lead in most of the categories, and for gaming too; 22% of them are action, 12% arcade and 9% adventure. Another most interesting bit found out by Distimo was that in-app purchases are doing well. According to the reports, Tap Tap Revenge outdid itself in January after it was available for free with in-app purchasable songs as compared to FIFA 2010 Soccer game,that was available for $6.99.

Looking at the explorations about iPhone apps from the startup, gaming apps is one spot where developers can make their fortune. Moreover instead of going for paid apps, in-app purchasing is a better way to go about the whole idea. Let the app be free initially, let people engage with the app and later levels may be unlocked against money or virtual goods may be bought out within the app.

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App battle continues in App store

The iPhone is most definitely a consumer-oriented product with the expandability of countless iPhone applications and accessories. The fight for SXSW is now over, Apple fairly declared winner in the "Location War" with the huge amount of exposure in the App store. The trend augments as Apple highlights many others in the App store under, "What's Hot".

Apple notifies five worthwhile apps in "What's hot?" on App store, whereas iTunes version app locates their own area under "News & Noteworthy". The five apps take up the top slot of the "What's Hot" that is simply put to the huge promotion. The mystery continues to uncover these five apps, but the fact is that you are very familiar with them, and almost access their location supported servers consecutively. The apps are enlisted as:

1. Being top most is Foursquare.
2. Gowalla fighting the war on second.
3. Loopt didn't back off from the battle, and stands third.
4. Whrrl 3 queue in the line for fourth position, promising better opportunity.
5. Last but not the least in the battle is MyTown, engaging users effectively.

It's beyond doubt; if being featured in the App store will make or break the app developer's efforts to succeed or not - it will obviously! Up till now the two foremost nominees Foursquare and Gowalla are already leveraging their businesses from Apple's ability to locate the best niche in App Store.

The top most iPhone app in what's hot? Foursquare is most likely to engage almost 100,000 new users in just 10 days after being featured in the App store. This type of growth may actually continue as long as Apple keeps featuring the app.

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Armour Casing – Locked iPhone security

Why to endanger your precious and worthwhile iPhone under harmful scratches and heartbreaking scuffs. Don't waste your dreamy and functional smartphone under caustic crushes; armour your iPhone with protective shielding of hand-finished Portland Oregon's tremendous and classy 304 stainless steel backsplash. The extremely rugged case contains internal silicone bumpers to ensure a tight fit for iPhone 3G or 3GS. It's the kind of killer iPhone protective gear that heavy metal dreams are made of.

"You kind a make what you need," said Ryan about his steel masterpiece, "I wanted to protect the glass so I created a steel case that I could sit and not worry about it."

This armour case for your iPhone yields strong potency of high grade stainless steel, affectedly artistic cut and edges with a flip cover. The steel cover displays date and time through a window cut whereas, a few purposeful cut-away are placed for antenna reception and for steadiness in stainless steel thermal activity. The designer has kept major emphasis on elasticity of stainless steel, to provide best protection with style, which would not let you worry about any dense harm to your touch screen or iPhone. Of course, this level of hand crafted goodness isn't going to come cheap. The LTD Tools' iPhone case costs for $95, but it is assumingly a very little price to spend for the security, promised from a case that might just save your smartphone from a bullet hit as well.

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Apple Helping Developers Finalize Apple Watch Apps at Cupertino Headquarters

Apple has invited third-party developers to its headquarters in Cupertino, California to allow them to test and finalize apps for the Apple Watch, according to 9to5Mac. The report claims that developers have been arriving at One Infinite Loop this month to work with Apple engineers on finishing WatchKit-based apps in categories such as sports, productivity and finance.

"The developers invited by Apple to Cupertino range from those behind titles for sports applications and productivity software. Apple has also been meeting with banks to work on WatchKit applications that assist with the Apple Watch's Apple Pay functionality. Besides U.S.-based banks, Apple has been working on WatchKit apps with developers from Germany-based banks, which indicates Apple is likely in talks with more foreign banks to expand Apple Pay to more countries across the world."

MacRumors reported a few weeks ago that some developers have been asked to have Apple Watch apps readied by this month, although this report claims that Apple seems to be operating on a more urgent timeline, possibly in order to ensure that some apps are finalized for an upcoming marketing initiative or media event. In the meantime, Apple has reportedly been holding workshops to train retail employees about the Apple Watch in Los Angeles, Cupertino, Austin and Atlanta.

Apple CEO Tim Cook confirmed the Apple Watch will launch in April.

Original Apple Watch Health Features Were Dropped Due to Consistency Issues

Before Apple unveiled the Apple Watch last September, reports indicated the device would come with 10 sensors to track health and fitness data, leading some healthcare professionals to find the unveiled Apple Watch's health features disappointing. In a new report, The Wall Street Journal offers a look at the original Apple Watch health features that were dropped due to consistency problems.

Apple began developing the watch about four years ago, with a focus on health and fitness. It's not unusual for Apple to experiment with many technologies or shift focus during product development, but the watch was especially challenging, people familiar with the matter said. Internally, the project became known as a "black hole" sucking in resources, one of these people said.

The Apple Watch originally featured sensors that measured the conductivity of skin, allowing the device to detect stress levels and heart-rate monitoring similar to an electrocardiogram, also known as an EKG. Apple also experimented with ways to detect blood pressure or how much oxygen is in a user's blood. However, a mix of consistency problems and potential oversight caused Apple to switch the focus of the device from health-related to a more general do-everything product.

The skin conductivity features didn't perform well with people who had hairy arms or dry skin, while results varied depending on how tight an Apple Watch was worn on users' wrists. Additionally, if Apple decided to use the health data to provide "health or behavioral advice", the Cupertino company would have to seek approval from the U.S. Food and Drug Administration and other regulators.

While these features were dropped for the first version of the Apple Watch, sources tell the WSJ that they could appear in future versions of the device, echoing a Reuters report from September.

Last week, Apple CEO Tim Cook said the company's objective with Apple Watch is to "change the way people live their lives" and that people would be surprised by the breadth of what the device can do, which includes activity monitoring, reminding users to stand up after a certain time period, and non-verbal communication with friends. Apple is currently asking developers to have their Apple Watch apps ready by mid-February, with some developers traveling to Apple's Cupertino headquarters for help.

Cook has confirmed the Apple Watch will launch in April. The Wall Street Journal reports that Apple will make five to six million units for the first quarter, with half of those units being the entry Apple Watch Sport and one-third being the mid-tier stainless-steel Apple Watch.

NBC App for iOS Updated With Selective Live Streaming and Classic Catalog [iOS Blog]

NBC today announced an update for its Android and iOS television-viewing apps that brings live streaming to select areas of the country along with a small but robust catalog of the network's classic series offerings (via Engadget).

Following in the footsteps of the Watch ABC app that introduced to users the ability to live stream the channel on their mobile device, NBC's new update brings a similar function to their app, with a few hindrances.

Like ABC's app, the live streaming functionality is available only in areas where the network owns the local station, meaning some areas may not be able to fully take advantage of the new live streaming feature at all. This is in addition to the usual cable or satellite provider subscription account needed to access normal streaming functionality, as well.

What's New in Version 3.0

* Live video stream of NBC programming available for cable/satellite subscribers in select markets.
* Expanded full-episode library of classic NBC shows available, including The A-Team, Miami Vice, Kojak, Battlestar Galactica, The Incredible Hulk, Knight Rider and more!

On the other side of the update, NBC is bringing back a handful of classic series - from Airwolf to Miami Vice and The Incredible Hulk - with full episodes and seasons available right next to their modern line-up. Unlike the current shows, these throwback episodes don't require a satellite or cable subscription log-in to watch, so arguably anyone could download the free app and check them out.

NBC [Direct Link] can be downloaded from the App Store for free.

Apple Watch Revenue Will Likely Be Dominated by Expensive Gold Edition

Earlier this week, in a report about the Apple Watch's missing health features, The Wall Street Journal claimed that Apple has placed 5 to 6 million Apple Watch orders with overseas suppliers ahead of the wrist-worn device's launch in April.

The report specified that half of the first-quarter orders will be allocated to the entry-level Apple Watch Sport, while one-third of shipments will be for the mid-tier Apple Watch. The remaining orders will be for the expensive Apple Watch Edition.

While the Apple Watch Edition will have the least amount of orders among the three models, with between 850,000 to 1 million units shipped, well-known Apple pundit John Gruber of Daring Fireball believes that the expensive gold model could account for the majority of Apple Watch revenue. Multiple reports claim that the Apple Watch Edition will cost over $4,000, making it one of the most expensive products the company has ever sold.

"So as a business - if the WSJ's sources are correct, and if Apple is correctly predicting demand - Apple Watch revenue will be dominated by the gold Edition units, accounting for double or more of the revenue from all the other models combined. The Edition models would thus do to the Apple Watch lineup as a whole what the iPhone, iPad, and Macintosh do to the entire phone, tablet, and PC industries, respectively: achieve a decided majority of the profits with a decided minority of the unit sales."

Apple Watch will start at $349 for the entry-level Sport model, while pricing information for the other two models has not been confirmed. Apple will reportedly increase production of the Apple Watch Edition to over 1 million units per month in the second quarter, indicating that demand could be strong for the company's first new product since the iPad in 2010. Early sales predictions for the Apple Watch have been all over the map, ranging from between 8 million to over 26 million units during 2015.

The US Federal Government's credit cards will soon be Apple Pay-compatible

US National Parks and other federal services will support Apple Pay come September

Siri 'crushing' competitors at language accuracy

The Apple Car, 'Titan', CarPlay, and what comes next

IBM Again Pledges $1 Billion to a Linux Effort

Linux continues to dominate data centers. IBM wants more of that action to take place on its hardware.

The computer giant on Tuesday plans to pledge that it will spend $1 billion over four or five years on Linux and related open-source technologies for use on its Power line of server systems, which is based on the internally developed chip technology of the same name.

IBM has long been one of the biggest backers of Linux. It made another celebrated $1 billion pledge in 2000 to support the technology as it was beginning to gain a foothold in businesses.

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D.C. Navy Yard Shooter Had Ties to HP Contractor

The suspected gunman in the shooting incident at the Washington, D.C., Navy Yard that has left 12 people dead had worked for a contractor to Hewlett-Packard, the company says.

I just received a statement from an HP spokesman confirming that Aaron Alexis (pictured in a handout from the FBI), who authorities have identified as the perpetrator in today's attacks, was employed by an HP subcontractor working on a tech project for the Navy and the U.S. Marine Corps.

Here's the statement in full:

"We are deeply saddened by today's tragic events at the Washington Navy Yard. Our thoughts and sympathies are with all those who have been affected. Aaron Alexis was an employee of a company called "The Experts," a subcontractor to an HP Enterprise Services contract to refresh equipment used on the Navy Marine Corps Intranet (NMCI) network. HP is cooperating fully with law enforcement as requested."

As The Wall Street Journal reported earlier, Alexis was a 34-year former Naval Reservist who had ties both to Fort Worth, Texas, and to Queens, N.Y. He died in a shootout with police.

He had joined the Navy in 2007, but was kicked out in 2011 as a result of charges relating to an incident in Fort Worth in which he was said to have fired a gun through the ceiling of his apartment into the apartment above his, after complaining about noise.

No apparent motive has yet emerged for the shooting.

Apple's New Ad Grabs One of Rock's Best Songs

There's a new Apple ad. It's for the iPhone 5c. No need to say much.

But since you are still here, here's the source file for the ad's soundtrack, via Sleigh Bells' 2010 "Rill Rill":

Still here? All right! Now things get really good, because you get to hear the source file for "Rill Rill," courtesy of Funkadelic. For some reason, this 1971 song got renewed life in the last few years.* Which is great, because it's one of the best songs ever:

Ah. Okay. Denouement time. Here's the ad Apple ran another time it took a thing that was popular and made it available in different colors:

* Probably because of Sleigh Bells, I guess? But it showed up on a lot of TV and movie soundtracks.

SAP Ties Up With AT&T to Help Ease Business App Creation

SAP and AT&T announced plans to broadly offer the German software company's suite of mobile app creation, security and mobile management software. AT&T said that SAP's software will be made available to its business customers starting in the fourth quarter.

Startup Looks to Bring Kinect-Like Camera to the iPad (Video)

Occipital, a company best known for an app that lets users take panoramic photos from their phone, is looking to get into hardware.

On Tuesday, Occipital is announcing plans for Structure Sensor, a 3-D camera that brings Kinect-style depth sensing abilities to the iPad and other mobile devices. Attaching such a camera to a phone or tablet paves the way for use in other contexts, including object scanning and augmented reality.

Although Occipital is showing off the sensor on Tuesday, it won't be ready for mainstream consumers until sometime in the middle of next year. The company is launching the product first for developers who order the device on Kickstarter. Doing so, said Occipital CEO Jeff Powers, will get the device into production quicker.

"We really wanted to get feedback from the world," Powers told AllThingsD. "We wanted to also be the first to do this. There's something about being the first to bring the sensor."

Getting a consumer-ready product with three or four fully functioning apps would have meant waiting another year or more. Kickstarter backers willing to pay $500 for a developer kit will get a hand-assembled beta version by this December, while those who pay $349 can get a developer unit around February.

The Structure Sensor is designed to fit directly onto an iPad to link up with its camera, but uses Bluetooth so it could be connected with other phones and tablets. Backers who pay $349 get to choose either an iPad or non-iPad version, while those paying $379 or more will get both attachment options.

The hope is that the developers will not only serve as early enthusiast customers, but also help create the killer apps that will make the Structure Sensor worth it for consumers.

Occipital, which managed to cram PrimeSense's full-size sensor into a mobile device, is likely to face significant competition in the market for mobile-compatible 3-D cameras. Intel talked at last week's developer conference about including 3-D cameras into future Ultrabooks, while imaging-sensor maker PrimeSense has its own Capri sensor that is designed to go into smaller devices.

Powers said that Occipital knows it is a small company likely to bump up against bigger competitors. But he said being small offers some advantages, too.

"We don't have to sell five million of these devices to succeed," Powers said.

Here's a video of the Structure Sensor in action:

Apple Offers Legacy Apps for Old iPhones and iPads

9to5Mac

When it debuts tomorrow, iOS 7 - the next generation of Apple's mobile operating system - will support only the iPhone 4 and later, iPad 2 and later, iPad mini and the fifth-generation iPod touch. But it's not abandoning the older devices that can't run the new platform.

Apple this week updated its App Store to allow users running older versions of iOS to install legacy versions of apps that are compatible with them. Now, when you attempt to download an app that's no longer supported by your current firmware, instead of getting a "this requires iOS 7 prompt, the device offers to download the "last compatible version" of that app.

Great news for owners of older iPhones and iPads, which will now see the lifespan of those devices extended. Good news for developers, too; now they don't have to worry much about excluding older devices. And a savvy marketing move for Apple, which by rolling out this "last compatible version" feature is offering its customers the assurance that their devices can continue to run their favorite apps even after they've aged out of the latest iOS update.

Update: Okay. Maybe not as great news for developers as I'd thought.

More Tech IPOs: Criteo Files, and Rocket Fuel Is Ready to Start Trading Friday

Correction: A previous version of this story incorrectly reported that video ad startup YuMe was trading below its $9 IPO price; YUME shares climbed back above $9 last week and closed today at $11.

Here's another tech company headed for the public markets: French advertising startup Criteo has filed its public IPO documents with the Securities and Exchange Commission, which means the company could be trading in less than a month.

Criteo's latest funding round, completed a year ago, valued the company at $800 million.

Like Twitter - and just about every other company that has gone public this year - Criteo filed its initial documents with the SEC in private earlier this year, using cover provided by the 2012 Jumpstart Our Business Startups (JOBS) Act.

But, unlike Twitter, the timing of Criteo's filing isn't surprising at all, since the ad-tech world has been gabbing about it for months.

Criteo is a retargeting company, which means it helps e-commerce companies track prospects online and show them display ads. Last year, it made a profit of $1 million on sales of $354 million; in the first six months of this year, it lost $6.4 million on sales of $252.7 million.

More than half of Criteo's top-line dollars go back out the door via traffic-acquisition costs. It spent $205 million on TAC last year, and another $152 million in the first half of 2013.

Criteo, which is based in Paris, wants to list its American Depositary Shares on the Nasdaq under the "CRTO" ticker.

Criteo's filing follows disappointing public debuts for ad-tech startups this year. Marin Software and Tremor Media are trading below their IPO prices, and the general climate for ad-tech stocks has been lousy enough that Adap.TV chose to sell to AOL instead of following through on its IPO plans.

But now the conventional wisdom is that investors are once again willing to look at companies that combine technology and advertising, at least in some cases - see Facebook's triumphant return.

We should get a better sense of investors' appetite for ad tech at the end of this week, when Rocket Fuel, which helps advertisers buy "programmatic" inventory, is supposed to go public. People familiar with the company's plans said it expects to price its shares on Thursday, and head to the Nasdaq Friday morning.

(Image courtesy of Shutterstock/Everett Collection)

Correction: A previous version of this story incorrectly reported that video ad startup YuMe was trading below its $9 IPO price; YUME shares climbed back above $9 last week and closed today at $11.

No Internet? No Problem: YouTube Getting Ready to Let You Watch Videos Offline, on Your Phone.

YouTube streams more than six billion hours of video a month. Soon it will let people watch some of those videos even if they're not connected to the Web.

Next month, Google's video site will let viewers save clips on their phones and other mobile devices for up to 48 hours, so they can watch them when they're not online.

The videos will still be free, and Google will run ads on the clips, which will be available via its mobile apps.

That's a big change for the eight-year-old company, which has previously required a live Web connection to watch its videos (though there are plenty of workarounds).

YouTube announced the move in a blog post published late last night, and started telling its partners about its plans via email, as well; YouTube said it will allow uploaders to opt out of the offline option.

The practical benefit for YouTube viewers is that they'll be able to watch videos in places where they've previously been unable to do so, like planes or cars.* This should presumably boost overall viewing for the site, which already generates more than a quarter of its views - that's more than a billion views a day - via mobile.

If so, that may put more pressure on YouTube's ad rates by opening up more inventory.

Here's the text of YouTube's post announcing the move:

We're always exploring ways to bring more viewers to your content. As part of this effort, later this year we'll launch a new feature on YouTube's mobile apps that will help you reach fans - even when they're not connected to the Internet.

This upcoming feature will allow people to add videos to their device to watch for a short period when an Internet connection is unavailable. So your fans' ability to enjoy your videos no longer has to be interrupted by something as commonplace as a morning commute.

This is part of our ongoing updates to give people more opportunities to enjoy videos and channels on YouTube mobile. Check out the YouTube blog when this launches in November for more details on how this will work for viewers.

* I'll check, but I don't believe the move is relevant to Google's Chromecast gadget, which is designed to work in conjunction with mobile devices, but which relies on an Internet connection to play content on your TV. UPDATE: That's correct.

Early Groupon Backer NEA Dishes Out $226 Million in Deal Site's Stock

New Enterprise Associates, a venture firm that was one of Groupon's earliest investors, distributed 20 million shares of Groupon common stock to its general partners and its own investors on Friday, according to a document filed with the SEC on Tuesday.

The 20 million shares are worth about $226 million in total at the current trading price of $11.32. NEA was Groupon's first outside backer, investing $4.8 million into the company in 2008, when it was still called The Point.

NEA investors, or limited partners, who received shares in this distribution had contributed to the firm's 12th fund. Last summer, NEA raised its 14th fund, which totaled $2.6 billion.