Apple is not afraid of cannibalization which is a broad topic, considering that there is an opportunity for iPad in several different ways. The Mac sales were decreased on the quarter. And this made a great pressure on Apple. The CEO of Apple Tim Cook answered the questions related the issue of cannibalization of Mac sales. Tim Cook the CEO of Apple said that Apple can tackle with this kind of cannibalization and it's not better to ask someone to cannibalize it for you. Instead of asking someone else you should cannibalize it yourself.
He also said that on iPad the opportunities are so many. The reason behind this is that Windows market is much broader than the Mac Market. At the same time Tim Cook also said that he believed that tablet market is going to be much bigger than the PC market. "Halo effect" was the other point Cook wanted to convey up that the iPhone have. And this was the first time that the buyer of Apple picked up one and then purchased some other products.
Throughout his speech he said that they see cannibalization as an opportunity. He furthermore said that if someone who is buying an Apple product for the first time buys an iPad mini or an iPad, he is sure that they will purchase one more iPad product. He was very confident that this is surely going to happen therefore we can say that Apple see Cannibalization as an opportunity.
Apple has always embraced cannibalization. The reason behind this is that more sales are rack up by the product that replaces it than the product that they are pushing. It is considered that Mac possibly will be declined but as long as iPad continues to grow, it is a fact that that's of a restricted fear to Apple and its peak impudence.
Related posts:
- Meeting of Time Cook with China Mobile and said Chinese market will soon be captured by Apple
- Apple transparency about $100 million investment for Mac manufacturing, Maps, Forstall and more- A discussion with Tim Cook
- Android and iPad market share is shrinking much faster than it was predicted
No comments:
Post a Comment