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Apple Takes Home Three Brand of the Year Awards

Here's an achievement certain to be trotted out at Apple's next big media event. Harris Interactive on Thursday declared the company the top U.S. brand across a trio of consumer electronics categories - the only three in which it's rated.

According to Harris Interactive's 2013 EquiTrend survey, which polls some 38,000 U.S. consumers about their brand preferences, Apple dominated not only the tablet segment, but the mobile phone and computer segments, as well.

Quite the hat trick, and one Apple has pulled off for two years running now, beating out some serious competition. In the computer category, Apple bested Hewlett-Packard, Dell and Sony; in the tablet category, it surpassed Amazon, Google and Samsung; and in the mobile phone segment, it beat HTC, Samsung and LG.

Said Harris Interactive senior VP Manny Flores, "... What really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study."

And that's worth noting. Harris Interactive's Brand Momentum category measures - among other things - ubiquity, future outlook, leadership and popularity. In the eyes of U.S. consumers, Apple clearly meets its brand promise.

Ads Appear on Instagram, Just Like Instagram Said They Would

Instagram said it was going to deliver ads to your Feed, and then it said it again.

And now, here they are.

Designer Michael Kors started running this ad this morning. This is a version that ran in a brand's own Feed, but people who aren't following the company may see the same image anyway, with a "sponsored" tag where the timeline is in this image:

So there you go. An ad on Instagram looks exactly the way Instagram said it would look.

Bigger picture: An ad on Instagram is one of the reasons Facebook said it isn't going to jam up its own Feed with more ads - because it doesn't have to in order to make more money. Another way it can do that will be video ads, but we're not going to see those until next year.

Google Works on Launching Retail Stores

Google Inc. has been developing plans to launch retail stores in the U.S., said people familiar with the matter, in another sign the company is studying Apple Inc.’s playbook for building a consumer-electronics brand.

The stores would likely sell Google-branded hardware, these people said. But it isn’t clear when or where any stores would open, and one of the people said the Internet giant might not move forward with the plan this year.

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