The tech world was pretty sure Apple would unveil its new wearable technology on Sept. 9 during the company's media event. What was actually more of a surprise was finding out that the Apple Watch would not be ready until some indeterminate date in "early 2015." No holiday sales?
According to The Information, even Apple employees and partners were under the impression the Watch would be on store shelves ahead of the Christmas rush. Apparently, "complications with the project" forced Apple to push back the launch date, leaving it's official release date open-ended.
One unnamed source that spoke with The Information commented on the launch of the Watch, saying that Apple "would be lucky to ship it by Valentine's Day."
While the source was implying that Apple probably won't have the Watch ready until mid-February, at the earliest, I like to think more optimistically. Employees at Apple believe that the Watch is on track for a mid-February launch. Maybe the company will burn the midnight oil in order to have it ready for Valentine's Day.
Imagine how sweet it would be to open that pretty jewelry-style box and find an Apple Watch inside. I've never been interested in the lover's holiday. However, I'd walk around all day in a pink heart costume if an Apple Watch were waiting for me when I got home.
Considering Apple will have completely missed out on the biggest shopping season in the U.S., it makes sense that the company would shoot for the next big shopping event. After Valentine's Day, we're looking at an Easter launch, which isn't particularly known for being a holiday when people by expensive accessories for each other.
[Via: Cult of Mac]
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