Rumors have circulated about a future Apple TV that goes beyond what the company's current set-top box offers for years. While most of that speculation has focused on a full-on TV set, we're hearing some rumblings now about what the user experience might be like. According to former Wall Street Journal reporter Jessica Lessin, Apple's next TV service will include some ad-skipping technology — much like the controversial Dish Hopper DVR. Lessin reports that talks with networks and cable companies have been going on in "fits and starts" for over a year, but talks have gotten more serious in recent discussions.
This ad-skipping technology would reportedly only show up in a "premium" version of the product — consumers would pay Apple,...
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