What really floats their [boats], what hardens Apple's resolve is designing, making, and selling large numbers of personal computers, from the traditional desktop/laptop Mac, to the genre-validating iPad, and on to the iPhone — the Very Personal Computer. Everything else is an ingredient, a booster, a means to the noblest end.
– From Jean-Louis Gass e, in a post entitled “The Next Apple TV: iWatch”
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