Apple Secretly Acquired Data Analytics Firm Acunu [Mac Blog]

Just a day after Apple acquired database company FoundationDB, Bloomberg reveals Apple had previously acquired U.K.-based data analytics company Acunu. The acquisition appeared to have happened in late 2013.

The purchase of the Vienna, Virginia-based software maker follows a deal for closely held Acunu Ltd., a U.K.-based data analysis company, Apple said.

Acunu creates technology that provides analytics on databases, and its technology can be used in conjunction with other tools, improving their performance. Bloomberg notes the company's tools work well with free Cassandra databases, which Apple runs on several thousand computers.

It's likely that the Acunu acquisition will be used for iCloud and its various services, like iTunes Radio, the upcoming reimagined Beats Music streaming service and Apple's over-the-air TV service. Acunu Chief Technology Officer Tim Moreton began working in Apple's iCloud division in December 2013, and other Acunu employees made the jump to the Cupertino company in early 2014.