While iOS games started out as either simple physics or casual simulation titles when the platform launched about five years ago, the bar has gotten steadily higher and more hard-core. Midcore studios like Kabam started to rise in prominence.
Now the iOS platform might be seeing is most hardcore title to date - a very, very massive multi-player title from YC- and Menlo Ventures-backed Machine Zone.
The company, which started out doing text-based RPGs a couple years ago like iMob, is launching Game of War: Fire Age. It's a title where players build and grow empires, train massive armies, forge alliances with other players to win kingdoms.
The game can handle hundreds of thousands of players concurrently in the same universe, which is not an easy technical feat. Blizzard's World of Warcraft, in contrast, typically handles a few thousand players simultaneously in a single realm. All movement on the game's map is visible to everyone else.
"We wanted to take the company to the next level and be really ambitious," said Machine Zone CEO Gabriel Leydon. "We decided to build some things that had never been done before. We had the capital to do it and the willpower."
Leydon didn't hire just typical game designers to build the title. He also found people who had experience in scaling massive systems. The game's user interface is in HTML5 and is rendered natively, allowing the company to handle different screen sizes.
The other really cool thing about the game's social capabilities is that there is a mechanical turk-like translation system where the players themselves translate chat in exchange for virtual currency rewards. That helps Game of War have really interactive play with a proper critical mass of users who can talk to each other, even if they don't speak the same language. The in-game chat system helps Game of War get manage slang and gamer speak, which a third-party translation system probably wouldn't handle correctly. If say, 50 players translate the same words in the same way, then the game will start using that translation automatically.
"It's like a highly structured Facebook," Leydon said. "My goal as a game designer was to create a feeling of what it would be to be a king, where you'd have a lot of people under you. You'd have to subjects, wealth and land."
Assuming say, the game grows to 1 million players, there might only be 20 kings in the game. To reach that level, players have to woo others to form alliances with them. Within those alliances, there are ranks for different officers.
"This is a very hardcore game. This is not Candy Crush," he said. "This is a complex system with a lot of potential trees of outcomes. If you're the type of person that's fascinated by systems like this, then this is for you."
Machine Zone used to be known as Addmired, and rebranded last year when it took $8 million in funding from Menlo Ventures. Leydon said this is what the company took the round for, even though its older titles like Original Gangstaz and iMob 2 were pretty lucrative early on.
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