Thursday, July 31, 2014

‘Google My Business’ Helps Small Businesses Establish a Web Presence


Google My Business




Google announced a suite of tools on Thursday morning for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+. The service, called "Google My Business," seems to be aimed at those who have yet to figure out how to "get on Google" so to speak; in fact, there's a button that even uses that same expression. However, somewhat buried in today's announcement is news that this is now going to be the default experience for others who were already using Google's other business-focused services, including Places for Business and the prior version of the Google+ dashboard. These users will now be upgraded to Google My Business, the company notes. After signing up and filling in the requisite information, Google My Business will add the business information to Google Search, Google Maps and Google+, allowing customers to find the business no matter what device or service they happen to be using at the time.



Read the full story at TechCrunch.


Cannes: Mobile First


Cannes




Tickets? Check. Passport? Check. Invitations to awesome parties and events? Check. Mobile phone? Che... err... um... mobile phone? Smart phone? Cell phone?



Heading to the south of France for a conference that self-describes as "the world's greatest celebration of creative communications in all its forms," I'm expecting to see some amazing examples of mobile creativity. After all, we live in a connected world that is "mobile first."



But mobile means something different in almost every market. Technology is heterogeneously deployed country-by-country, and even region-by-region. Smartphones are not all smart. Android phones are not all Google Play-enabled and Apple does not dominate outside the United States.


Up Close and Personal


If you need an up close and personal example of regional mobile issues, you'll get one when you arrive in Cannes with a non-French mobile device.



First, you will notice that the rates for making and receiving calls are reminiscent of mobile phone plans in the 90s. American Verizon customers (who have not purchased the $29.95 per month international roaming add-on) may pay several dollars per minute. Even with the plan, calls are $.99 per minute, txts are $.05 and you only get 25MB of data. That's enough for about one day of heavy e-mail, a few Google maps and some light web browsing. AT&T, T-Mobile and Sprint customers won't fare much better. If you use your phone in France the way you use it in America, you'll spend somewhere between $100-$150 per day of voice, txt and data.



Remarkably, Verizon's recommendation for customers traveling abroad is, and this is a direct quote: "Shelton, I would recommend you turning your data roaming off the phone - I would turn data off completely to avoid any further charges." (Yes, Shelton is my given name, but you can still call me Shelly.)


Verizon vs. AT&T, T-Mobile & Sprint


While many believe that Verizon is the "best" network in the United States, its phones are not compatible with the rest of the world. Verizon uses a radio system known as CDMA (Code division multiple access). It may be awesome here, but overseas - it's a hot mess! AT&T, T-Mobile and Sprint all use a radio system known as GSM (Global System for Mobile) and, if you have an unlocked GSM phone from one of these carriers, you can simply pop in a relatively cheap, local prepaid SIM card and your phone will become "French." (If you're wondering... yes, this is why AT&T, T-Mobile and Sprint iPhones and iPads, all which take GSM SIM cards, have such a high resale value - they are sold unlocked overseas.)



One carrier's plan in particular stands above the rest, however. T-Mobile's Simple Choice Plans offer free unlimited roaming data and texting in over 120 countries, and voice calls are a flat $0.20/minute. The most convenient part of the plan is there's no more work for Simple Choice customers; once you land at the airport in a foreign country, you can turn on your phone and it just works.


The Catch?


There's a catch, of course. The relatively cheap, local prepaid SIM card is going to come with a brand new "French" phone number. This is only a big deal if you need to receive calls on your real mobile number in real time. If not, you can just check your American smartphone voicemail a few times a day. Or, have your stateside admin do it and email the messages to you. Problem solved.


Bring a Second Phone To France


If you're a Verizon customer, or you just want to make your life as easy (and inexpensive) as possible, bring a second GSM phone to France. Any 3G or 4G device will work (as long as it is unlocked). You can then pick up a relatively cheap, local prepaid SIM card from one of the four most popular carriers in France: Free, SFR, Bouygues Telecom, or Orange (formerly France Telecom). Then you can talk, txt and browse to your heart's content.


Who Cares?


To be fair, most people who can afford to go to a festival in Cannes probably don't care what their phone bill looks like. What's a $700 phone bill when you compare it to the cost of a hotel room at the Martinez?



Actually, it's not about the money... it's about the user experience. We have all come to rely upon our mobile devices as extensions of ourselves. You won't even hand your phone to someone when showing them a picture; you select the picture then hold the phone where they can see it. You sleep with it close to your bed, you take it with you everywhere. This begs for the question, "How will you have to adapt your behavior when you're data roaming?" Those of us who pay for our phone service will behave very differently when a new cost structure is imposed on our habitual behaviors. What does this mean in a mobile world? Would you craft different tools to address the egregious costs? Can you say, "WhatsApp?"


I Cannes, So I Will!


I'm excited to go to Cannes this year. It's going to be the year for breakthrough omni-platform creative executions, mobile first consumer strategies and new advertising technologies. It is also going to be a weeklong party with some of the smartest, most successful people in the business.



What will I do for to solve my personal smartphone problem? Let's get together on the palais for a ros and discuss it.


Wednesday, July 30, 2014

Orchestra To-Do, the Predecessor to Mailbox, Will Be Shut Down


Orchestra, the to-do list app that never took off but helped inspire its creators to make Mailbox, the innovative mobile email client now owned by Dropbox, is going away. It will effectively stop working September 6, the company said in an email to users today.


Why Wall Street Should Care About Marketing Data


data380



Image copyright leungchopan


Today's CMOs are making major investments to reach their target audiences across dozens of touchpoints - on their own websites, through search, display advertising and email, and increasingly on social channels and mobile devices.



The problem is, most of the technology platforms marketers are using to accomplish this don't talk to each other.



What's more, many of the groups within the organization running these programs are just as siloed. This means that the things marketers learn about customers in one channel often don't translate into sound strategy decisions for other channels.



I'll give you an example. Today, if someone clicks on a display ad, reaches a landing page and fills out a form, the CRM or marketing automation system can capture that lead and track that it came from display advertising. What marketers can't yet do is take advantage of the information exchange in the opposite direction. What if they could use the rich information stored in the CRM system - such as how far along a prospect is in the sales pipeline - to make the display ad creative and messaging more relevant?



Marketing executives know they need to get their systems and people to talk to each other. In fact, a new study by Accenture Interactive, "Turbulence for the CMO," reveals that 70 percent of top CMOs think they have five years to fundamentally overhaul their companies' corporate marketing operating model to achieve competitive success. Big marketing technology companies know this too, and it is why companies like Salesforce, Oracle and Google are duking it out to own the customer data and CRM system. They want to be at the center of the value created by unlocking this marketing data and getting at an integrated view of a prospect or customer.



Think about how powerful it would be to serve up personalized Web content based on the ads someone has previously been exposed to, events they've attended, or when they've most recently engaged with a sales rep, or, to easily target email or display ads to just those people who engaged with a social campaign.



One company in particular has built a business around this very concept: Amazon. Amazon.com might very well be the most sophisticated marketer on the planet today, and if you spend a few minutes on their site looking at products, you'll notice that the follow-up emails you get, the next experience you have on the site and even the display ads you see will all be synched to your product searches and prior browsing history - all to help you convert. Amazon is far ahead of the pack, with very few keeping pace today.



As companies get better at integrating their marketing systems to more fully understand the customer journey - from first exposure to the brand to the last program that drove the sale, and every touchpoint in between - every marketing dollar spent becomes extremely efficient.



And it's a lot of dollars at stake. According to research by Outsell, B2B marketers alone will increase their advertising and marketing digital spend by almost 11 percent to $65.9B in 2013. Imagine the bottom-line impact when the performance of these investments improves by five percent or 10 percent - just by having the left hand talk to the right.



As companies use data to optimize their digital tactics - whether it's through better targeting, reaching people where they are consuming media or tying together all the pieces of the marketing funnel - they'll inevitably achieve a step-function in efficiency in terms of deploying marketing spend for impact. They can then cycle the additional revenue back into marketing, or R&D, or more salespeople.



And this is where Wall Street comes in. Wall Street should care about marketing data because companies that do the best job of tying together and leveraging marketing data will ultimately win and create outsized shareholder value.



So how can you tell if a company has a data-savvy CMO? Look for clear evidence of marketing integration.



It's actually pretty amazing how many large companies have yet to integrate their marketing tactics. Investors should be looking to see, for example, if a company has a Super Bowl TV spot that they're also using search ads and display ads to reinforce the Super Bowl message. The company should also be previewing the ad online to test customer response and drive viral awareness before the TV ad ever launches. Companies that only have a single spot and don't back it up (and there are lots of them!) aren't communicating effectively across the organization nor are they maximizing returns on invested capital. This is likely a good indicator that other programs are not well integrated either.



Another great way to test for marketing integration is simply the relevance of the ads you're seeing. If they are relevant, and improving over time, the company is likely making the right investments in marketing technology to be ready for the next 10 years of growth. If you still get the same untargeted direct mail piece that you throw away every week, there's cause to be concerned.



There are a lot of reasons to be bullish about the economy and the stock market over the next five to 10 years. Look no further than the innovation beginning to hit the CMO's office to help decide if you agree, and if so, how to find leaders to invest in.



Russell Glass, CEO of Bizo, is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. Prior to Bizo, Russ led the marketing and product management teams at ZoomInfo, a business information search engine, where he sharpened his B2B marketing skill set and developed his love for business data.


Sunday, July 27, 2014

IGT Not Deterred by Zynga Scrapping Real-Money Gambling Plans


igt_slots


In its Q2 earnings report earlier this week, Zynga said it has abandoned its plans to pursue real-money gambling in the U.S. But Nevada-based IGT, which makes both physical and virtual casino games, said its plans are unaffected.



"What Zynga's finding out is that breaking into real-currency wagers is a difficult thing," said executive VP Robert Melendres, who heads IGT's interactive division. "They built their business as more of a causal social gaming business. We are well situated to take advantage of [real money], just as we've done in Europe."



Melendres's goal is "convergence": Bringing the experience someone might have playing, for example, a Wheel of Fortune slot machine (which IGT develops and manufactures) with the separately branded games of its social casino product DoubleDown Casino. In addition to getting cleared by regulators, he said part of the challenge is in the gameplay itself: Offering the same odds and the same "thrill" (his word) of risking real money that one gets in Vegas.



IGT acquired DoubleDown for $500 million in early 2012, one week before Zynga announced its now-scrapped casino ambitions. The Facebook-integrated site now offers roulette, blackjack, video poker and 37 slots games, which - like many of the innumerable competing social/mobile casino games - encourage users to purchase virtual currency, which is then what's (legally) wagered.



According to its Q3 earnings report, the company's social casino gaming revenue is up 105 percent year over year to $61.4 million, and monthly active users increased 28 percent from 5.2 million to 6.7 million in the same time frame. But Melendres said he is confident that IGT will be part of the "first meaningful wave" of real-money gambling for players in states that have legalized it, expecting to have a foot in the door by Q1 2014.



The real-money online gambling market, which H2 Gambling Capital said currently grosses about $30 billion worldwide, already surpasses other forms of social gaming and is expected to keep growing, as shown in this chart from Betable.


Barnaby Jack, Famous Hacker, Dies


Barnaby Jack, the hacker known for making an ATM literally spit out cash, died Thursday, days before he was set to show how to disable a pacemaker from 30 feet away at Black Hat, the large annual hacker conference. He was 36 years old.



Jack was the director of embedded security research at security firm IOActive. He had previously worked at a variety of security firms, including McAfee.



The San Francisco Medical Examiner's office confirmed the death Friday but didn't yet know the cause.



Read the rest of this post on the original site


Saturday, July 26, 2014

After Hacking Attack, Apple's Dev Center Site Is Up and Running Again


Happy_mac


Eight days after taking it down in response to a security breach, Apple has restored the website for its Developer Center.



Apple didn't immediately respond to requests for comment. But the entry page of the site was clearly visible this afternoon. Some sections, like forums, were still offline. Certificates, identifiers and profiles were back online.



An email circulated to Apple developers said, "Thank you for bearing with us while we bring these important systems back online. We will continue to update you with our progress." It has also added a system status page so members can keep track of what's back and working and what's not.



Access to the site had been curtailed for several days as Apple investigated the circumstances of a security incident said to have occurred on July 18.



The company said in an email to its developer community (see below) three days after the incident took place that the site had been accessed by what it called "an intruder."



Apple said in the original email disclosing the breach that it would be "completely overhauling our developer systems, updating our server software, and rebuilding our entire database." It hasn't gone into any further detail about the nature of the attack.



The Apple developer site grants access to iOS 7, OS X Mavericks and other software development tools. When it first went down it was marked with a notice saying it was down for maintenance. A later notice apologized that maintenance was taking longer than expected. Developers were told that memberships that would have expired during the downtime had been automatically extended.



Since extended downtime of this sort is rare with Apple, people in the dev community naturally began to wonder what was up. Apple finally came clean about the attempted attack and said that "...we have not been able to rule out the possibility that some developers' names, mailing addresses, and/or email addresses may have been accessed." Still no word on that.



Here's the full text of the email sent around to developers.



Developer Certificates, Identifiers & Profiles Now Available



We appreciate your patience as we work to bring our developer services back online. Certificates, Identifiers & Profiles, software downloads, and other developer services are now available. If you would like to know the availability of a particular system, visit our status page.



If your program membership expired or is set to expire during this downtime. It will be extended and your app will remain on the App Store. If you have any other concerns about your account please contact us.



Thank you for bearing with us while we bring these important systems back online. We will continue to update you with our progress.


Yahoo Plans Splashy New San Francisco Digs (And Dreams of Neon Billboard's Return)


yahoosign380



Justin Sullivan, Getty Images News




According to multiple sources close to the situation, Yahoo is close to signing a lease for a splashy new San Francisco outpost to keep up with the fast growth of other Web companies that have opened high-profile offices here.



Yahoo's Mayer apparently is hoping for a big PR announcement of the space in San Francisco, much as she did with the recent news that the company was opening new digs in Times Square in Manhattan, in the former offices of the New York Times.



Mayer apparently likes old media locations. While the company has been looking at a number of locations in an increasingly tight office real estate market in San Francisco, it has zeroed in on a large amount of space in the famed San Francisco Chronicle building at 5th and Mission Streets.



That is now the location of Square, the high-profile online payments company which did a handsome redo of its office there. It is expected to vacate and move to an even swankier new space nearby by the end of September.



It's not clear if Yahoo has actually signed the lease there or how many floors it will take, but sources said that the deal is in advanced stages.



Yahoo, whose main headquarters are in Sunnyvale, Calif., in the heart of Silicon Valley, already has a large location in San Francisco that houses several hundred sales, engineering and other employees over three floors.



But it is located in a nondescript office tower in the duller financial district of the city and not in the more hip environs south of Market Street, which has seen a major renaissance over the last two years due to the opening of numerous Internet companies.



That's where companies like Twitter, Airbnb, Square and also many Sand Hill Road venture firms have built dramatic and highly designed offices. In addition, companies with existing big Silicon Valley campuses, such as Google, have also located fast-forward spaces in San Francisco.



In fact, the search giant is apparently now dramatically expanding its footprint at its SF HQ in Morgan Stanley's Hills Plaza building, which is right at the foot of the Bay Bridge on the city's waterfront.



As does Google, so copies Yahoo these days - from free food to trendy offices.



In fact, sources said Yahoo CEO Marissa Mayer - who was a longtime Google exec - has been eager to up the company's attractiveness to younger entrepreneurs, which includes providing appropriate urban digs within a stone's throw of twee coffee roasters and ironic donut purveyors.



There are, obviously, no molasses, Guinness-soaked pear donuts easily found in Sunnyvale.



Yahoo has tried to create some hipster cred in the big city before. In 2006, it founded an incubator space in San Francisco called Brickhouse, to foster fast-forward ideas. But it ended up shuttering it two years later due to cost-cutting.



The same expense-chopping was to blame for the end of the iconic Yahoo billboard on the eastbound lane of the Bay Bridge - a retro motel-style one with many quirky mottos, including, "A Nice Place to Stay in the Internet" - that the company gave up in 2011 after a decade. It has since been rented by Clear Channel to the Gap's Old Navy.



According to sources, Yahoo's marketing head has told employees that the company has been trying hard to reclaim its past glory, in neon lights at least.



I emailed Yahoo for comment, but horses will fly - it could happen! - before I expect any kind of substantive response from PR at the company.


Friday, July 25, 2014

JUJEO Silver Net 3.5mm Earphone Headset with Mic for iPhone, iPad and iPod – Non-Retail Packaging – Green

JUJEO Silver Net 3.5mm Earphone Headset with Mic for iPhone, iPad and iPod - Non-Retail Packaging - Green




  • The earphones are designed to provide increased listening enjoyment at lower levels, listening to music at optimal volumes to avoid hearing damage
  • Comes with a microphone, make and answer calls handsfree while driving
  • Silicone earpieces for comfortable and stable fit
  • Cable Length: about 116cm
  • The earphones are designed to provide increased listening enjoyment at lower levels, listening to music at optimal volumes to avoid hearing damage ^Comes with a microphone, make and answer calls Handsfree while driving ^Silicone earpieces for comfortable and stable fit ^Cable Length: about 116cm

Silver Net 3.5mm Earphone Headset with Mic for iPhone iPad iPod - Green



Otto Walkes Apple vs. Pc






Otto testet Apple und PCs ...







This is from the online video course www.YourBookOnTheIPad.com. This course is the fastest and easiest way to get your book for sale in the iBooks and iTunes...
Video Rating: 4 / 5


Thursday, July 24, 2014

Publicis, Omnicom Close to Merger Deal


Omnicom Group Inc. and Publicis Groupe SA, the world's second- and third-biggest advertising companies, respectively, are near a deal to merge, people familiar with the situation said, creating what would be a $30 billion behemoth.



If a deal is completed, it would be billed as a merger of equals. The two companies each have a market capitalization of about $16 billion. Omnicom Chief Executive John Wren and Publicis CEO Maurice Levy are expected to be co-CEOs of the combined company, the people said. An announcement could come as early as Sunday, the people said.



Read the rest of this post on the original site


Twelve Things About Voxer's Tom Katis


tomkatis380


Frustration was the impetus for Tom Katis to co-found Voxer in 2007. While he was serving in the U.S. Special Forces in Afghanistan, he experienced the limitations of communication via military walkie-talkie firsthand. Now his push-to-talk app is looking to be the Nextel of the future, with free Voxer Pro and Voxer Pro for Business versions available on iOS and Android. He sat down recently to answer some of our questions about what interests and drives him.



What qualities do you like in a person?
The qualities I find appealing are simple: Courage, intellect, enthusiasm.



Name one thing you will regret never having done (if you never do it).
Having kids. I love my life, but I feel like I'm missing out on something if I never have kids.



Name one thing you will never regret having done.
Challenging myself. Attempting something hard. Even if I fail.



Do you still buy CDs or rent DVDs?
No. I get everything off the Internet all the time. Sometimes I use a thumb drive to move media around, but even that seems counter to where things are going.



What would you be doing if you were not in your current job?
I am doing exactly what I want to be doing. I pay myself nothing and have given myself no stock options. It doesn't feel like work. I built Voxer for myself. I want Voxer to exist in the world, and it's exciting to make it happen.



iPhone, Android or BlackBerry?
iPhone. Android keeps getting better, but iPhones are still the best devices out there.



If you could meet any historical or fictional person, who would it be?
George Washington. President of the most important startup in the history of the world.



What site/app do you check first when you wake up?
Voxer, then email, then Techmeme.



What was the last thing you fixed?
Push-to-talk communication. Live-only communication is so 1930s.



What was your first computer?
TRS-80. I suppose that dates me, since most of the people I work with weren't even born when it first launched.



Do you have a dog or cat or other pet?
No. I'll get a pet when I have kids.



If you could have any superpower, what would you choose?
To fly. Not that it would be useful in any particular way, but it just seems cool.


Wednesday, July 23, 2014

BlackBerry Lays Off 250 Employees From Its New Product Testing And R&D Department

blackberry-q5-keys



Layoffs at Waterloo-based smartphone industry pioneer BlackBerry cut deep last year, with around 5,000 employees being let go. Those cuts continue into 2013 as BlackBerry undergoes what CEO Thorsten Heins called a "complex transition" earlier this month, and the latest is that 250 employees of its core R&D and new product testing facility have been let go as of earlier this week, as confirmed by Canada's CTV News and by BlackBerry itself to TechCrunch.



That number pales in comparison to some of the massive cuts that came in big batches last year, including one 3,000 person block in August 2012. Last year, however, BlackBerry reportedly told its employees that if they were working on services or projects key to BlackBerry 10, they'd mostly likely be safe. These cuts appear to be closer to the bone, however, coming as they do at the heart of BlackBerry's innovation efforts, which is why it's perhaps more worrying for the company's overall outlook than the big sweeping trimming of potentially redundant or sub-optimal departments last year.



BlackBerry is saying the change to employee count is all about efficiency, in a statement provided to TechCrunch (included in full below), but it's hard to see a big batch of layoffs so near to R&D, which should be the lifeblood of any technology company, as a good sign. Heins' strategy of cost-cutting and efficiency has helped BlackBerry manage to stay relatively strong on revenue, however, and to keep a healthy cash reserve on hand.



BlackBerry has a number of products in the pipeline, apparently, including the leaked A10 (and the somewhat unimpressive Q5), a new touchscreen flagship that's rumored to be launched later this year. But that device looks to be quite far along already; this fresh report of staffing changes begs the question of how much more new hardware we have left to see beyond that.



The full statement from BlackBerry's Lisette Kwong follows:



I can confirm on the record, that BlackBerry on Tuesday informed 250 employees of their termination in Waterloo. These employees were part of the New Product Testing Facility, a department that supports BlackBerry's manufacturing and R&D efforts.



This is part of the next stage of our turnaround plan to increase efficiencies and scale our company correctly for new opportunities in mobile computing. We will be as transparent as possible as those plans evolve.



Microsoft Launches IE11 Developer Preview For Windows 7, Updates Modern.IE With New Tools

ie-logo



Almost exactly a month ago, Microsoft launched Internet Explorer 11 as part of the Windows 8.1 preview and today, it is also launching a developer preview of IE11 for Windows 7.



Sandeep Singhal, Microsoft's group program manager for IE, told me earlier this week that IE11 for Windows 7 will bring all of the advances of IE11 for Windows 8.1 to users of Microsoft's older operating system. One area Microsoft has focused on with this release is speed, including a much-improved JavaScript engine and a stronger emphasis on GPU hardware acceleration for 2D and 3D content, including fonts, JPG images and WebGL-based experiences.



IE11 is Microsoft's first browser to embrace the WebGL standard for accessing the computer's GPU for rendering advanced 2D and 3D experiences. As Microsoft's senior program manager for IE Frank Olivier told me, his team has worked hard to ensure that WebGL in IE (both on Windows 7 and 8.1) is as safe as possible and can't crash the system (it does, after all, allow very low-level access to your hardware). Indeed, Olivier showed me a demo that stressed IE11 s WebGL implementation to the point where it crashes. IE11 handles this situation gracefully and simply restarts its WebGL core as needed.



To show off IE11 s WebGL features, the company teamed up with GlacierWorks, a site that aims to raise awareness about the effect of climate change in the Himalayas, to add more WebGL content to its site.




Fast, But Not SPDY On Windows 7


All of these features will also be available to Windows 7 users and Singhal expects the Windows 7 version to offer virtually the same performance as on the new operating system. One feature Microsoft doesn't bring to Windows 7, though, is support for Google's SPDY networking protocol.



As for Windows 8, Microsoft tells me that it will ship IE11 with the free Windows 8.1 upgrade. Microsoft clearly expects most Windows 8 users to upgrade to 8.1 and it doesn't look like it plans to make IE11 available as a standalone download for 8.



With today's update for Windows 7, Microsoft is also updating modern.IE, its site for tools and resources for developing for IE. The site now features virtual machines for testing IE11 on Windows 8.1 and Windows 7, as well as a new screenshot tool that lets you see how your sites look across different browsers and devices. For a limited time, Microsoft is also offering developers a 25 percent discount on Parallels for Mac so they can run these virtual machines. IE11 itself, it's worth noting, also includes a number of updated developer tools.







Tuesday, July 22, 2014

Study: Apps and Content Startups Miss Out Because Affiliate Model Is Broken

Screen Shot 2013-07-25 at 15.21.14



Skimlinks, the platform which gives publishers greater control over affiliate links and content monetization, releases some major research today which could well concentrate the minds of online "publishers", and that includes apps, startups and bloggers.



It's white paper reveals that while editorial or social websites can point a user towards a product they might go on to buy, publishers rarely receive the financial reward for doing so because of problems with the "Last Click" attribution model used in affiliate marketing. Now, while the study is clearly a ploy to get apps and content publishers to run their affiliate programs through Skimlinks rather than through traditional affiliate platforms, the research itself does bear examination.



The study found that content sites were the first place users read about a product 27% of the time, and were in the first quarter of the user's path to purchase 36% of the time. And when a user started their journey to a purchase with a content site, she or he was a new customer 55% of the time. However, content sites were the Last Click only 6% of the time and 94% of the time, the content affiliate was NOT awarded the sale. Plus, 65% of the time when a content site is the first click in a purchase journey, sparking purchase intent, another channel is the last click, taking all the credit for the sale.





They also found that content sites drove nearly 30% more new customers to brand sites than the average of all other channels. In addition, when consumers started reading about a product on a content site their desire to purchase grew over time: in this case, 9% of the sales would occur within one hour, 16% within 24 hours and 31% happened within 3 days.



In other words, if online marketers shifted their affiliate strategy away from the Last Click attribution model towards online publishers, apps and social sites, they'd basically get faster and more robust sales.



This would be music to the ears of many social and content sites.



Alicia Navarro, CEO and co-founder of Skimlinks says: "The general view is that better attribution is required - that distributes the cost-per-acquisition across multiple parties responsible for creating and driving purchase intent. By only remunerating the last-click publisher, you create the wrong incentives, and end up with a ton of low-value deal/coupon sites, rather than rich apps and content, who have less incentive to link out to merchants because they don't get paid for top-of-funnel activity via affiliate marketing."



Ryan Jones of Shop Direct, where the study was based, points out that it's a two-way street: "Retailers are probably missing out on exposure as commercially savvy content sites tend to promote the brands they earn more from."



For the research Skimlinks analyzed data provided by Shop Direct's ecommerce site, Very.co.uk, which spanned all orders between July and November 2012 that included a click from a Skimlinks content site.



Skimlinks clients include Conde Nast, Gawker, AOL Europe, WordPress, Hearst Digital, Haymarket Consumer Media, Telegraph Media Group, among others.



Skimlinks' main competitors are the Google-backed VigLink and the seed-backed startup Yieldkit. This year it completed an undisclosed growth financing round led by Greycroft Partners and others.



Dorm Room Fund-Backed Skillbridge Is A Freelance Marketplace For High-End Professional Services

Skillbridge logo



A startup called Skillbridge is trying to create a new kind of marketplace for freelance work - not for the programming and writing jobs that you'd find on a site like Elance, but for strategy, finance, marketing and other professional services.



The company is announcing today that it has been backed by First Round Capital's Dorm Room Fund, the firm's student-run investment arm that offers mentorship and $20,000 in funding to each company. (Skillbridge is also part of Highland Capital's summer incubator and the MassChallenge accelerator..)



Co-founders Brett Lewis and Raj Jeyakumar have worked as consultants themselves - Lewis, for example, spent nearly three years at Bain & Company. They're both recent graduates of Wharton Business School, and they said that when they were students, they wanted to use their experience for freelance work. However, they discovered that it was incredibly difficult to actually find interested companies, so they created Skillbridge to match qualified workers with businesses looking for professional services.



Lewis outlined the vision in a post for the Wharton Entrepreneurship Blog, where he said that the United States' freelancers have grown from 6 percent of the total workforce in 1990 to 20 to 30 percent now: "Elance, an early talent marketplace, has focused on low-end providers of technology and creative talent. Yet the biggest growth trends are in areas of financial planning and analysis, accounting and legal strategy, where only behemoth white-shoe firms have dominated until now."



Lewis and Jeyakumar said their core talent base consists of stay-at-home parents and graduate students who have either an MBA or at least three years of experience at a finance or consulting firm. These are people who either aren't in a position to work full-time or aren't interested, but they are willing to take on smaller projects or part-time work with flexible hours. And by hiring these workers, companies don't have to pay for the overhead of a traditional consulting firm.



Not that Skillbridge is trying to replace the big firms. Jeyakumar compared them to Ferraris: "There will always be a need for Ferraris, but there are people for whom a BMW is just fine." If the BMW doesn't seem like much of a compromise, that's Jeyakumar's point. With Skillbridge, companies that probably couldn't afford to hire a traditional consulting firm can still pay for high-quality work. He added that there's already been interest in companies ranging from "pre-revenue startups that need help with market sizing for their pitch decks" to large e-commerce organizations.



The company supposedly delivers a "highly curated" experience, where it provides customers with templates for work requests, identifies two or three of the best matches that they can choose from, and helps to create milestones for the project to ensure that things stay on track. It's currently in beta testing, with plans for a full launch later this year.



Monday, July 21, 2014

Amazon Cloud Drive Photos App Expands To Support Video Upload & Playback On Android

kindle_rabbit_video_player_1



Amazon Cloud Drive Photos, the photo-uploading utility that helps move photos from a mobile device into Amazon's online storage, may have to change its name. Now, the tool doesn't just support photo uploads, it supports videos, as well. Videos can be manually uploaded one by one, or users can opt to have videos auto-save from their devices directly into Amazon's cloud.



This automatic upload option was already available for photos through an update out at the beginning of the year, but videos within Cloud Drive Photos had not yet been supported, whether manually or through the auto-upload feature within the application.



Amazon says that videos are restricted to 2 GB in size or 20 minutes in length, whether they're being uploaded or downloaded from the Cloud Drive service - that's slightly longer than YouTube's default setting ahead of account verification. This is fine for the majority of users' personal videos, of activities, pets, kids or events, for example, recorded on their mobile devices.



After the files are in Amazon's cloud, the video can be played back to any device, including, of course, the Kindle Fire and other Android tablets. According to a post on Amazon's Web Services blog about the technical underpinnings to the new feature, Amazon's Elastic Transcoder service was used, which supports over 20 file formats and 40 video codecs. The team says its goal was to have videos transcoded within 15 minutes after uploading, but ended up achieving videos that are often ready within a minute or two. They also went ahead and processed all the videos stored in Amazon users' Cloud Drive libraries ahead of launch.





Though the company offers a version of its Amazon Cloud Drive Photos app on iOS devices, too, only the Android version has received the video support at this time. That makes sense because not only is the Kindle and Android-based tablet, and therefore Amazon's priority, the Android app was also the first to launch, back in November 2012.



The iOS version didn't arrive until this May, and it serves as a viable alternative to Apple's own iCloud sync and storage service, with reasonable pricing of 5 GB for free, then $10/year for 20 GB, $25/year for 50 GB and so on, all the way up to 1,000 GB for $500/year. Keep in mind that the storage goes up so high not because users need so much space for photos (and now videos, too), but because Amazon Cloud Drive is meant to serve as a competitor to Google Drive or Dropbox, with support for a variety of file types, including office documents and music, which can also be streamed back through Amazon Cloud Player.



In other words, this isn't the first time users could upload videos to Amazon's cloud. This is just making it possible to do so within the Cloud Drive Photos application.



The updated Cloud Drive app is available now on Google Play and Amazon's Appstore.



Wicked cool Batman tat…

Wicked cool Batman tat...








The post Wicked cool Batman tat... appeared first on Don't Hate The Geek.


Sunday, July 20, 2014

Sherlock and The Doctor playing with Portals, do we have time?

Sherlock and The Doctor playing with Portals, do we have time?








The post Sherlock and The Doctor playing with Portals, do we have time? appeared first on Don't Hate The Geek.


That ass!!!

That ass!!!








The post That ass!!! appeared first on Don't Hate The Geek.


Saturday, July 19, 2014

London, We Want To See You At Our Pitch-Off+Meetup On Monday

european-vacation-roundabout



In preparation for TechCrunch Disrupt Europe I've been running around the Continent for more than a month, hitting the Balkans for a huge tour and Warsaw for an amazing meet-up. Now I'm back for a meet up+pitch-off with our own Mike Butcher and the rest of the UK team. Tickets are free so grab yours now.



There will be great networking opportunities, and a battle to the death to see which entrepreneurs can dazzle and excite in under 60 seconds.



PitchOff details:



LONDON INFO HERE


  • Participants interested in competing in the pitch-off will have 60 seconds to explain why their startup is awesome. These products must currently be in stealth or private beta.Application form for London is here or simply enter below.



    ONLY FILL OUT **ONE** APPLICATION.





Office hours details


  • Office Hours are for companies selected for the Pitch-off, these 15 minute 1 on 1 talks will be held on the day of the event. We'll hear about your company, give feedback, and talk about the best pitch strategy for the 60-second rapid-fire competition. More information on Office Hours will follow in a post on TechCrunch.

Pitch-off winners


  • We will have 3 judges who will decide on the winners of the PitchOff. First place will receive a table in Startup Alley at the upcoming TechCrunch Disrupt Europe in Berlin. Second Place will receive 2 tickets to the upcoming TechCrunch Disrupt. Third Place will receive 1 ticket to the upcoming TechCrunch Disrupt.

Venue in London


  • Ground Floor - CAMPUS LONDON, 4-5 Bonhill Street, London EC2A 4BX
  • Event runs from 3 p.m. - 5:30 p.m. on Monday July 29th, 2013
  • We will de-camp to a local bar afterwards, sponsors welcome to support (email sponsors@techcrunch.com)

Remember we are holding our Berlin meetup later this week so if you don't want to wing your way North we'll come to you. Application form for Berlin is here.



Questions about the events? Please contact: events@techcrunch.com.



How To Become A Sponsor


  • For more information on sponsorship packages and to discuss becoming a sponsor, please contact sponsors@techcrunch.com.

And whether you're an investor, entrepreneur, dreamer or tech enthusiast, we want to see you at the event, so we can give you free beer and hear your thoughts. Come one, come all.



Wunderlist Pro Gets File Sharing And Business Plan Pricing As Wunderlist Nears 5M Users

wunderlist-pro-files



Berlin-based 6Wunderkinder is adding more features to its new Wunderlist Pro paid tier of service today, answering the number one request of its users with the addition of file upload and sharing. Users can add files to tasks and synchronize them across devices and team members for collaboration purposes. That, along with newly introduced pricing plans for Wunderlist Pro aimed at businesses, should help growth of the revenue-driving service skyrocket, says 6Wunderkinder founder and CEO Christian Reber.



"We had large corporations contacting us the first day we launched Wunderlist pro and ask us 'Can we use this in our business, what can I do to sign up my entire team of 250 people?,' etc." he said in an interview. "That was exciting for us but unfortunately we didn't have the business accounts yet, we didn't have the dashboard to manage those people." This change will help them sign on these new customers who have just been waiting for an opportunity to get on the platform.



The changes today aren't only aimed at business customers big and small, however; Reber says that file sharing is something that should appeal across its user base, and drive up the value perception even for individual Wunderlist users who have been considering the paid option. "We think that files is a feature that everyone wants, and we think that we will see a very high conversion rate of free users to premium users also, because it's a feature that everyone just asked us to build," Reber explained.



Reber says they "quadrupled" their own internal expectations for new user growth with the introduction of Wunderlist Pro. The entire user base of nearly 5 million Wunderlist users (including free and paid) is around 29 percent U.S.-based, he said, but 40 percent of the paid customers come from the States. Over 40 percent of paying customers are businesses, too, which is why the business plan rollout is designed to unlock more of that potential market.



Ultimately, 6Wunderkind's strategy is to become just as essential and widespread a productivity tool as a Dropbox or an Evernote, Reber tells me. Those have validated their business model, he says, though they target a completely different market. The aim is to grow from a simple to-do list to more full-featured collaboration software, while retaining focus on both individuals and business customers, instead of just one or the other.



Reber wasn't ready to share specifics about conversion rates on Wunderlist Pro just yet, but he says that 6Wunderkinder does plan to be much more transparent about that kind of data with future releases, since it believes there's value in showing other startups how it's doing building a business, so expect to see more granular detail about how Wunderlist's monetization strategy is working out in the near future.



Friday, July 18, 2014

Uber Looking To Raise An Uber Round Of Funding Led By TPG, At A $3.5B Valuation

uber logo



On-demand car service Uber is looking to raise another big round of funding, this time led by private equity firm Texas Pacific Group we're hearing. And so is Dan Primack. And Liz Gannes. The round is expected to be between $150 million and $200 million, at a valuation of about $3.5 billion. The round hasn't closed yet, but it's close to being completed, or so our sources say.



The funding comes as Uber is growing fast, expanding into new territories and adding lower cost services. AllThingsD reports that the company is expected to pull in $125 million in revenue this year, which is higher than had been expected.



Uber is now available in more than 35 cities around the world with its on-demand black car service. But it's quickly adding lower-cost options in many of those markets. In several cities, that means lower-cost hybrid cars taking passengers, while in others, the company is partnering with local taxi companies to use its e-hail service. With the funding, it will likely expand even more quickly.



TPG isn't your typical tech investor, although it has held stakes in companies like SurveyMonkey and Travelocity parent company Sabre Holdings. But it has done a fair amount of investing in travel and leisure companies, including a number of airlines and hospitality businesses.



On that front, Uber seems like a good fit, as it's not your typical tech investment. The company is looking to disrupt the urban transportation industry, which has been stifled by decades of regulation. But it's also built a logistical framework that could be used for any number of things: in the past it's experimented with barbecue and ice cream delivery, and it's even been used to order canal boats in Amsterdam and water taxis in Sydney.



Google Ventures is also expected to be an investor in the round, according to Gannes and Primack, though we hadn't heard about that.



Uber has raised $57 million since being founded in 2009. Its most recent funding round was for $37 million in late 2011, and came from investors that included Menlo Ventures, Jeff Bezos, Goldman Sachs, Benchmark, CrunchFund*, and Troy Carter. Other investors include Benchmark Capital, First Round Capital, Lowercase Capital, Founder Collective, and a whole bunch of angels.



Uber, TPG, and Google Ventures all declined to comment for this story.



==
* DISCLOSURE: Some time ago, Michael Arrington founded TechCrunch. Later, he founded CrunchFund. And at some point after that, CrunchFund wrote a check to invest in Uber. But that all has nothing to do with why I'm writing this story about someone else possibly writing a check to invest in Uber.



Home 3D Printers Emit Some Nasty Stuff, Researchers Find

Image (2) full-color-3d-printing.jpg for post 133037



Home 3D printers - particularly FDM, Makerbot-like devices - are still in their infancy and, as such, are untested when it comes to safety. That's why some researchers at the Built Environment Research Group at the Illinois Institute of Technology decided to test a popular model for ultrafine particle emissions, a measure of how much junk these things emit while in use.



The result? PLA, a starch-based material, emitted 20 billion particles per minute while ABS, a plastic, emitted 200 billion. This is similar in scale to using a gas stove, lighting a cigarette, or burning a scented candle. In short, it's a significant bit of potential pollution in an unfiltered environment but it's nothing we don't do to ourselves on a daily basis already.



The study didn't take into account what materials were being expelled, which makes it a bit more troubling. For example, according to PhysOrg, ABS is known to be toxic in lab rats but PLA, oddly enough, is used in nanotechnology for the delivery of medicines.



What's the takeaway? Ventilate your 3D printer.


Because most of these devices are currently sold as standalone devices without any exhaust ventilation or filtration accessories, results herein suggest caution should be used when operating in inadequately ventilated or unfiltered indoor environments. Additionally, these results suggest that more controlled experiments should be conducted to more fundamentally evaluate particle emissions from a wider arrange of desktop 3D printers.

Obviously these devices are designed for home and office use and probably will never end up under a lab-grade ventilation hood. However, given the various processes used to make 3D objects, it's important that this research is done to reduce the effects of UFPs on children who may be using these in schools as well as the teachers, designers, and makers who use them on a daily basis.



You can read the entire paper here or just turn on a fan.
via Physorg



Thursday, July 17, 2014

A Year In The Making, Machine Zone Launches Game of War, An Impressively Large MMO For iOS

WorldMap-War




While iOS games started out as either simple physics or casual simulation titles when the platform launched about five years ago, the bar has gotten steadily higher and more hard-core. Midcore studios like Kabam started to rise in prominence.



Now the iOS platform might be seeing is most hardcore title to date - a very, very massive multi-player title from YC- and Menlo Ventures-backed Machine Zone.



The company, which started out doing text-based RPGs a couple years ago like iMob, is launching Game of War: Fire Age. It's a title where players build and grow empires, train massive armies, forge alliances with other players to win kingdoms.



The game can handle hundreds of thousands of players concurrently in the same universe, which is not an easy technical feat. Blizzard's World of Warcraft, in contrast, typically handles a few thousand players simultaneously in a single realm. All movement on the game's map is visible to everyone else.



"We wanted to take the company to the next level and be really ambitious," said Machine Zone CEO Gabriel Leydon. "We decided to build some things that had never been done before. We had the capital to do it and the willpower."



Leydon didn't hire just typical game designers to build the title. He also found people who had experience in scaling massive systems. The game's user interface is in HTML5 and is rendered natively, allowing the company to handle different screen sizes.



The other really cool thing about the game's social capabilities is that there is a mechanical turk-like translation system where the players themselves translate chat in exchange for virtual currency rewards. That helps Game of War have really interactive play with a proper critical mass of users who can talk to each other, even if they don't speak the same language. The in-game chat system helps Game of War get manage slang and gamer speak, which a third-party translation system probably wouldn't handle correctly. If say, 50 players translate the same words in the same way, then the game will start using that translation automatically.



"It's like a highly structured Facebook," Leydon said. "My goal as a game designer was to create a feeling of what it would be to be a king, where you'd have a lot of people under you. You'd have to subjects, wealth and land."



Assuming say, the game grows to 1 million players, there might only be 20 kings in the game. To reach that level, players have to woo others to form alliances with them. Within those alliances, there are ranks for different officers.



"This is a very hardcore game. This is not Candy Crush," he said. "This is a complex system with a lot of potential trees of outcomes. If you're the type of person that's fascinated by systems like this, then this is for you."



Machine Zone used to be known as Addmired, and rebranded last year when it took $8 million in funding from Menlo Ventures. Leydon said this is what the company took the round for, even though its older titles like Original Gangstaz and iMob 2 were pretty lucrative early on.





Google Wallet For Gmail Invites Start Rolling Out To More Users

wallet-gmail



In May, Google announced that its online and mobile payments solution Google Wallet would be integrated within Gmail in the coming months, but no exact time frame for the rollout was given. Now, it appears as if more users are gaining access to the Google Wallet in Gmail feature, as invitations are hitting Gmail inboxes.



These invites are arriving in Gmail's new "Updates" tab. (Update: Originally, we were hearing they were arriving in the main inbox, but Google informs us this is not the case.)



Anyway, below is the example of what the invite looks like:





For those unfamiliar, Google Wallet is the company's payments platform and answer to PayPal, which allows users to store their debit and credit cards in a secure service for easy access. Wallet can be used when shopping online, including on e-commerce websites, and within Android applications where virtual goods, in-app purchases, and even physical goods and services, are sold. On Android, an NFC-based Google Wallet mobile app allows for transactions at supported point-of-sale and other NFC-based terminals, but adoption there is limited due to mobile operators' restrictions enacted because they invest in their own competitor called Isis. (Greed is why we can't have nice things, folks).



With the announcement in May, Google informed us that it would soon offer another way for the payments service to be used - that is, within Gmail. A new dollar sign icon in Gmail will appear, allowing you to "attach money" to your message. The icon sits near the attachment paperclip icon and Google Drive icon for attaching files from the cloud in the new "Compose" experience in Gmail.



Since early beta testers could invite others to Google Wallet for Gmail by sending money, some came up with ingenious ways to invite others by sending small amounts - like a penny - to those who asked. But most of us simply waited for Google to send the invitation after registering our interest. These invites are arriving first to Google Wallet's early adopters, before the feature is more broadly rolled out to all of Gmail's user base.





After clicking on the "Get started" button in the invite, or heading directly to wallet.google.com/p2pAccess, you'll have to confirm your identify in order to comply with U.S. financial regulations before being able to use Google Wallet in Gmail. This will involve providing your date of birth and last four of your Social Security Number, Google explains.



This verification process takes only a second or two, and then the new "attach money" icon will appear when you return to Gmail. (Note that users who have declined to upgrade to the new "Compose" interface in Gmail won't have the option to send money until they make that switch.)





We reached out to Google to ask for more details as to the progress of the rollout itself, and the company explains that the invites arriving now are going to those who had previously signed up to receive the next version of Wallet at http://www.google.com/wallet.



It also appears that several users have been excited enough to post about their invitation's arrival on Twitter. (I'm about to do the same.)





Google Wallet has hit some hurdles in recent months, following the departure of Google Wallet head Osama Bedier. Google also scrapped plans to launch its physical Google-branded payment card which had been tested as an alternative to NFC, but found to not be up to par by CEO Larry Page.



Wallet in Gmail gives the maligned service another way to grow - by tapping into a user base of some 425 million plus email users. However, Wallet for Gmail is only available to those over 18 and in the United States for now. Expansions to other parts of the world have yet to be announced.



Wednesday, July 16, 2014

HTC bought Google patents for indefatigable Apple fight


HTC has confirmed that it bought the Google patents it is using in its latest legal blast against Apple, describing the litigation as "an obligation" to its business, partners and customers. The company refused to tell AllThingsD exactly how much it had spent on the patents - and Google would only confirm that they had been transferred over the past two week period - but, in a statement given to SlashGear, HTC argued that it would keep returning to the courts until Apple's infringement stopped.






"HTC will continue to protect its patented inventions against infringement from Apple until such infringement stops" HTC general counsel Grace Lei said in an official statement. "We believe that we have an obligation to protect our business, our industry partners and our customers, who love using our products."



Apple, meanwhile, maintains that it's HTC, not they, who is doing all the copying. "We think competition is healthy, but competitors should create their own original technology, not steal ours" a spokesperson said. HTC's new patent haul includes three originally acquired from Openwave Systems, two from Palm, and four from Motorola (prior to the currently-incomplete Google Motorola Mobility acquisition).


G-Technology by Hitachi throws dual drive 8TB RAID Thunderbolt external HDD onto market


It's no surprise that G-Technology by Hitachi has unveiled a new external HDD today that has 8TB of storage inside. Seagate unveiled its own 4TB external yesterday and it's normal for others to come out with similar gear shortly thereafter. The G-Technology drive has some really cool features though and looks like it was meant to coordinate with a Mac style wise. The drive is called the G-RAID and as you might guess, it has a pair of HDDs inside.






Each of those HDDs hiding inside the shiny aluminum enclosure has 4TB of storage so this is an 8TB total capacity drive. With two drives inside the storage device, it is configure with RAID 0 right out of the box. The drive is going to be offered with a Thunderbolt port for your Mac providing 10 Gbps of data transfer to make for some speedy backups and file transfers. Other interface versions will also be offered. The drive is specifically designed with video editing in mind and promises excellent cooling.



The drive is preformatted for use with Mac OS X computers and the fan inside the enclosure to keep the drives cool is very quiet. The HDDs inside the enclosure are the new Hitachi 4TB 7,200 rpm offerings. Each TB of storage space on the drive can hold 2.5 hours of HD 1080/60i video. The drive will also be offered with eSATA, FireWire 800 and USB 2.0 ports. It will land in October with the Thunderbolt version coming in Q4. Pricing is unannounced.


Tuesday, July 15, 2014

Concept solar charger Kuaray.


A lot of the concepts of solar energy into the world. One by one designers offer devices that convert the sun's energy and help us to use it. Because solar energy is the purest form of natural energy. But that's just the concept. And have to be extended and made more extensive use of such devices. For example, such a device. Kuaray solar charger. Kuaray is designed as a portable transducer of solar energy, which also complements portability. According to the designer the device functions whenever exposed to sunlight; the solar panel will generate electric energy that will be directed to the on board Li-ion battery.

Future technology Concept solar charger Kuaray






The electricity generated by the solar panel can be used to charge various devices through specific cables. For optimal exposure, the solar panel can be stretched under direct sunlight and also stuck to the windows with the help of suction cups. The device can be used in both indoor and outdoor environments. All plastic parts are biodegradable, the aluminum structure is fully recyclable and the Li-ion battery can be refurbished.
Industrial designer Ruben Freire

Future technology Concept solar charger Kuaray


Future technology Concept solar charger Kuaray


Future technology Concept solar charger Kuaray


Future technology Concept solar charger Kuaray


Future technology Concept solar charger Kuaray




Charger powered by solar energy
Solar powered charger
Pencil printer
Biometric fingerprint scanner



Via: Behance


Capture All Your Exploits with Helmet Cameras


With social networking exploding, more and more people are sharing their videos online and in other venues. At one time, recording your own exploits was difficult if you participated in highly active sports. Helmet cameras have changed the game, though. Whether you are scaling a treacherous rock face or navigating the rapids, helmet cameras offer you a hands-free way to record and share all the action. Even if you stick with tamer activities, a helmet mounted camera can be a fun addition to your arsenal.



The best videos require the most appropriate cameras. Thus, there are a few things you should consider when in the market for a helmet camera.




  • What Can You Afford to Invest? One of the top considerations when you are browsing helmet cameras is price. Less expensive models are priced well under a hundred dollars while more expensive models will run well into the thousands. The type of camera you ultimately select will depend on what you can afford to invest. With the wide range of helmet cameras available, it should be fairly easy to find something to suit your needs.
  • What Will You Be Using It For? Perhaps you are not into sports and simply wish to record exploits from your point of view. Obviously, you will not need the same type of camera a die-hard sports enthusiast might require. For tamer exploits, you can use a simple point of view (POV) helmet camera. These cameras can be mounted on a helmet, the handlebars of your bike, or your car. A simple standard definition camera is all you need to capture video for scenes without much action. If you will be covering your more active pursuits, though, you might consider investing in a high definition camera instead.
  • Where and Will You Be Using It? If you will be using your camera in rugged outdoor type environments, you will need to choose a camera that can withstand the punishment. Activities such as snorkeling, scuba diving, and whitewater rafting require waterproof as well as shockproof helmet cameras. Be sure to pay special attention to the water depth restrictions of your camera.
  • What Have Others Said about It? After you have narrowed your choices down to a few selections, do your research. Read as many consumer reviews as possible to get the most complete picture of your potential camera's capabilities. There is nothing worse than purchasing a camera that does not suit your needs and having to endure the hassle of returning it.
  • Some Basic Must Haves... Battery life is important when selecting a camera. After all, you do not want your adventure cut short because your battery died. Handling and operating the camera should be as simple as possible, especially if you are recording high energy sports action. Also consider whether you will be frequently recording in low light situations, and choose the best camera for those conditions as well.

Helmet cameras allow you to easily share all your adventures with your family and friends. Even with educational outings, reviewing the video sometimes reveals detail you may have missed. You will find that helmet cameras open up an entire world of possibilities that you never considered.


Monday, July 14, 2014

Mozilla Wants To Help You See A More Personalized Web Without Giving Up Your Privacy

mozilla_logo



Mozilla is working on a project that would make the browser a central repository for a list of all of your interests. Today, the nonprofit behind Firefox argues, many websites offer personalized experiences, "but too often, users unknowingly trade their personal information for this better experience." Instead of sharing your interest graph with lots of vendors online, Firefox could divine your hobbies and interests by simply looking at your browsing history.



The organization has played with this idea before, and today's proposal comes at a time when Mozilla is involved in a long-standing argument with the advertising industry over how it should treat cookies and Do Not Track.



The idea behind the proposal is that users should be able to explicitly and transparently share their interests with the websites they visit. These sites then would be able to tailor your experience according to your preferences without having to create their own profile of your interests. This way, a site can be personalized even if you're visiting for the first time.



"We want to give individuals more participation in their Web interactions so they can more easily get what they want, in a clearly defined way," Mozilla's senior VP of business and legal affairs Harvey Anderson writes today. "Our goal with UP (User Personalization) and other innovations in this area is to increase the quality of the user experience. In order to accomplish this, interactions must provide consumers with options on how much and which types of information to disclose in order to get the most relevant content and services on the Web."



Mozilla is currently experimenting with these ideas, but it doesn't look as if we'll see any real implementations of them in the near future. When Mozilla first talked about this idea, however, it noted that websites would be required not to track the information you share with them (though it's hard to see how this could be controlled) and at the time, the idea was to give users fine-grained control over how much information about themselves they want to share.



For the time being, though, Mozilla just wants to get the conversation started - something that should be pretty easy to do, given that the advertising industry is closely watching the organization's every move.





Healthcare Crowdfunding Platform Watsi Grabs $1.2M From Tencent, Paul Graham, Vinod Khosla, Ron Conway And More

Screen shot 2013-07-25 at 5.48.16 AM



At TechCrunch Disrupt NYC back in April, former Facebook exec-turned-venture capitalist, Chamath Palihapitiya delivered a deflating critique of the tech industry - in particular, the quality of its startups. Had he been issuing a report card, the Tech World would have gotten an "F," with an extra side of "shame." His frustration seemed to emanate principally from the fact that "Big Ideas" are few and far between in the industry today. Rather than aiming high, he intoned, entrepreneurs seem content to reach for low-hanging fruit despite the diminishing returns inherent to that approach.



While Big Ideas may not be at all-time high, today's news brings some assurance that they are still alive and well in the tech industry - and that there's even capital to support them, for-profit or not. Watsi, a Y Combinator-backed healthcare crowdfunding platform, is tackling one of the biggest: That more than one billion people can't afford (or don't have access to) adequate medical services. Even Chamath would likely agree that falls in the "Big Idea" camp.



Today, the non-profit crowdfunding platform announced that it has raised $1.2 million in what is its first round of financing, or "philanthropic seed round," as the startup is calling it. Granted, if Watsi is setting its sights high, than $1.2 million will only be a drop in the bucket compared to the capital and resources it will need if it truly hopes to make a difference at scale.



A good start, to be sure, especially when considering the impressive roster of names contributing to its first financing, which includes institutional investors, like China's largest Internet services portal, Tencent, Y Combinator partners - including personal investments from founder Paul Graham and YC Partner Geoff Ralston - along with the "godfather of angel investing" and owner of the most pristine coiffure in the Valley, Ron Conway, Sun Microsystems and Khosla Ventures co-founder, Vinod Khosla, venture philanthropy fund (and Kiva investor), The Draper Richards Kaplan Foundation and Flixter founder and Rotten Tomatoes CEO, Joe Greenstein - to name a few.



While the list is impressive, it's not a group of investors one would typically find contributing to a non-profit fundraiser. Watsi founder Chase Adam explains that the reason the company opted for this approach is that the traditional mechanisms for non-profit fundraising sometimes act as a counterproductive force by undermining the social movements they're trying to support. Instead of devoting themselves to their "Big Idea," socially-minded entrepreneurs often spend their time entering online voting competitions and hosting banquets to raise money to support their operations.



Instead, Adams hopes that the collection of VC, angel and institutional donations represents a move toward a new future of non-profit fundraising. Granted, Watsi is in the unusual (and fortunate) position to have been the first non-profit startup to be accepted into Y Combinator and to have had the vocal support of Y Combinator's founder, Paul Graham, who also recently accepted a seat on the startup's board - the first time he's done so for a YC incubation.



In reference to this question, Graham suggested to Watsi that they call this raise a "Series N" (non-profit and n=variable).



On the flip side, Adams tells us that he set a three-month deadline for fundraising, deciding to go after industry leaders and big names in the angel and venture world, regardless of whether or not the efforts proved to be successful. By doing so, the Watsi founder hopes that this might help encourage other social businesses to consider forgoing traditional sources of fundraising.



Ben Rattray, the founder and CEO of social action platform Change.org and I recently spoke on this very subject after the socially-minded for-profit company closed its own $15 million round of funding. As a for-profit business, there's more pressure for Change.org to raise institutional or venture capital.



As a non-profit, Watsi would likely be more attractive to investors, whereas Big Idea-based, for-profit companies have traditionally found it difficult to raise money from these types of investors. However, both Adams and Rattray share similar goals, as the Change.org founder that would enable them to remain independent without having to constantly be looking for a one-time liquidity event.



"These kind of social enterprise businesses are working over the long-term, 15 to 20 year windows, which is beyond the scope of most venture capitalists," Rattray said at the time. However, he believes that it's going to change: "I have no doubt this is going to change - that eventually more investors are going to start backing socially-conscious businesses," Rattray says. And it's for that very reason that I think the juxtaposition of Watsi and Change.org is worthwhile. Although perhaps idealistic - and, admittedly, Watsi is a non-profit, perhaps the startup's funding is the first sign that it is, in fact, beginning to change.





Nonetheless, for Watsi, this raise is an important validation of its own ambitious, "Big Idea" goals. Of course, eliminating poverty or fixing global healthcare and covering the uncovered, don't happen over night and aren't solved by one person or one founder. That's why Watsi is leveraging the "many hands" approach of crowdfunding to let anyone contribute to the funding of low-cost, high-impact medical treatments for those in need.



Furthermore, the platform automatically creates profiles for those in search of financial support for treatments or surgeries and makes it easy to make direct donations. Furthermore, these profiles, besides providing critical transparency into how your donation will be used and actually help someone, it also works towards attaching actual, human faces to global poverty - which sounds cheesy but is critical to conditions or problems like this that are so huge that providing real faces, one-by-one, can help discourage, say, just ignoring it and hanging for a lower-hanging fruit.



To further incentivize donations, Watsi offers 100 percent of the donations it collects from the crowd to those in need. Graham also says that the startup is paying "all their operational costs from their own funding, and none from your donations," and in turn, even stomach credit card processing fees. A noble gesture in its own right.



The startup hosts the profiles of people in need but who can't afford them, allowing donors to peruse profiles, donate as little as $5
, Watsi hosts profiles of people in dire need of medical care, but who can't afford it. Donors can browse the profiles and donate as little as $5 to help someone get well. 100% of donations go to the sick, and Watsi funds its operations and even pays credit card processing fees on donations out of its own pocket. We name





Sunday, July 13, 2014

The NSA Won A Defunding Battle, But It Could Lose The War

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The National Security Agency has lost the political support it needs to maintain its controversial Internet and phone dragnet spying operation. Yesterday, July 24th, the House of Representatives nearly ratified the most brazen amendment to completely cut off funds for any broad NSA spying program (failing 205-217). With more time to build grassroots momentum and craft a less brute-force law curtailing NSA spy powers, the next bill will likely have enough support to win the day.



With only a few days to prepare, Representative Justin Amash managed to gain traction for an amendment to the defense appropriations bill that would deny the NSA the ability to use funds toward programs that broadly spied on Americans. The surprise was that a majority of Democrats bucked their own leader, President Obama, in support of the Amendment, 111-83.



Just seen how close the Amash amendment vote was (217-205). Amazing shift in momentum on NSA surveillance among lawmakers.


-
James Ball (@jamesrbuk) July 25, 2013

Since the revelation that the NSA was collecting phone records and Internet browsing behavior en masse, supporters of the the Domestic spying program have worried that the laws would not be renewed. Specifically, the NSA gets its legal authority from section 215 of the 9/11-era Patriot Act.



Section 215 expires at the end of 2015," Patriot Act author Rep. Jim Sensenbrenner, told his colleagues during a Congressional hearing this month. "Unless you realize you've got a problem, that is not going to be renewed. There are not the votes in the House of Representatives to renew Section 215 . In other words, come 2015, Congress will be unlikely to renew the law that permits the NSA's controversial program.



Over the past month, there have been a few laws proposed to limit the NSA's ability to spy on Americans. Representative Steve Cohen's FISA Accountability Act, for instance, would require both Congress and the Supreme Court justices to appoint new judges to the court that approves NSA spying request (FISA), rather than give conservative Chief Justice John Roberts the authority to appoint them himself. The FISA Court approves nearly every single NSA spying request, and this would, in theory, appoint judges who are more 4th-Amendment friendly (currently, there are 10 Republican judges and 1 Democrat, according to Wonkblog).



Unfortunately for NSA critics, none of the proposals came up to a full vote, so House members never had to declare whether they were for or against the status quo.



Now, we have definitive evidence that nearly half Democrats and Republicans support a radical reduction in NSA surveillance capabilities. A much greater percentage probably agree that there should be some change.



At the very least, it's unlikely that the legal basis of the NSA dragnet will make it past the Patriot Act's 2015 renewal date. In anticipation of this loss, the intelligence agencies will likely have to find some kind of compromise that will pass congress, rather than risk losing all of their powers.



Those who voted against Amash's amendment today should be very (very) worried about the angry mobs they will face back home. The American populace has a particular talent for making life difficult for members when they hold town halls. Below is a video of the some of the angry town halls that House members faced during the 2009 health-care debate:





Yesterday, we published a list of representatives who voted down Amash's amendment. Expect these representatives to feel the heat. The momentum is on the side of change, which means that NSA's golden age of spying will likely be coming to an end.



Despite Gains, Facebook Is Currently Worth $24 Billion Less Than When It First Went Public

2013-07-25_09h56_43



The market awarded Facebook a 25 percent share price spike today, following a strong earnings report that showed off the company's ability to retain mind share among youths, build its total global usership, and monetize mobile traffic better than nearly any other company. Period.



The firm pop in its shares has pushed Facebook's valuation past the $80 billion mark, where it currently rests at $80.21 billion. Not a bad day's work, but that number is somewhat shadowed by the fact that, as a company, Facebook has torched tens of billions of dollars of shareholder equity since it first went public.



We draw two conclusions from that fact: Given that Facebook is now a tremendously stronger company than it was a year ago, and yet it is valued under its former price, a pox on our own house for overpaying for the company's shares; and, naturally, that Facebook is more than another strong quarter away from being simply flat.



Here's TechCrunch's Josh Constine and Kim-Mai Cutler the day before the fateful, and botched, IPO:



Facebook shares will start trading at $38 tomorrow, the company confirmed in a release, giving it a valuation of $104.12 billion. Facebook and its early shareholders will raise just over $16 billion in tomorrow's much anticipated IPO.



At a $104 billion valuation, Facebook is worth more than any other tech IPO candidate at the time of its offering. It also perfectly matches what Facebook shares have been trading at in secondary markets over the last several months. Google was worth $23 billion at the time of its very unusual Dutch auction IPO back in 2004. As of tomorrow Facebook will be worth about half of what Google is worth now.



The implicit point in the second paragraph is that if Google managed to so greatly grow its valuation compared to its IPO price, to what heights might Facebook race? Despite general market furor, Facebook popped but a nibble to $42 a share on its first day, and then declined rapidly enough that its banking partners held the line at its initially offered price.



To illustrate just how off the market was concerning the pricing and sale of Facebook stock, here's the same set of TechCrunch writers during its first day as a public company:



While the price is going to fluctuate a lot today, there's a crowdsourced bet from Twitter users on FacebookIPOClosingPrice.com that the company will close at a $54 price and a $135.7 billion valuation.



Nope, Twitter users, that wasn't the case. In fact, those shorting Facebook made out the best.



The gap between $104 billion and roughly $80 billion is $24 billion. But that's not even the least-kind way we could describe Facebook's total decline from former heights. Facebook opened on its first day at $42.05, meaning that it was worth more than $104 billion; those who bought in at that price would have enjoyed a far heavier decline in the value of their stock if they held onto it.



But, in effect, this is our fault. The Facebook IPO price, as noted in the first blocked quote above, matched secondary market interest. The market bore Facebook at a $38-per-share price; the IPO went off, hitches aside.



Christopher Hitchens once said that the ironies of history occur most pungently to those that don't believe in them, and that applies greatly to us in the technology industry. We have undergone a number of periods in which valuations of technology companies have gotten far ahead of their earnings. Again and again we have bought into our own hype only to watch the money of the average Joe evaporate as founders and investors pocket cash at IPO prices. That's fine. It's simple market capitalism. But you'd think we would have learned a bit by now.



Facebook as a financial entity is much stronger than it was during the quarter it went public. Let's do a little comparison for fun [Facebook Q2 2012 financial data versus Q2 2013 financial data]:


  • Revenue, Q2 2012: $1.18 billion
  • Revenue, Q2 2013: $1.81 billion
  • Net income, Q2 2012: -$157 million
  • Net income, Q2 2013: $333 million

Aside from higher expenses and a lower operating margin, it's hard to find a metric by which Facebook is worse off than it was a year ago. And yet we the market public value the firm at $24 billion less than on its first day.



We were out of our skulls in 2012, and we are still paying for it. That said, Facebook is damn killing it recently, and is slowly growing into the valuation that its bankers and investors found palatable four quarters ago.



New question: Is Facebook overvalued at its current $80 billion price? The comments are yours.



Top Image Credit: Steve Snodgrass



Saturday, July 12, 2014

AR Invaders – for ultimate boredom destruction


Yet another paid app review, but this time something pretty interesting. AR Invaders is an ultimate boredom destroyer on your iPhone 4. Yes, only on iPhone 4 as I tried it on my younger brother's 3GS (using iOS 4.0) which doesn't turned out to be in working state. So, you better not waste $ 0.99 till you have iPhone 4. In case you don't have the iPhone 4, you are going to miss it any way.




The logic of the game is simple; you are stuck in between an alien invasion on the Earth. You must prevent them from taking over the planet. The game is based on the augmented reality alien shooter theme in which you can see the most realistic graphics and can perform 360 and 180 degree movements accordingly to the environment. The surrounding seems to be alive as I played it, yet due to the iPhone 4 screen the fun was limited to the mobile platform. This iPhone 4 game app is worth playing on bigger screen with surround sound and of course with controllers.



I have yet to try the multiplayer mode it offers, but none of my friends have actually bought the app so far. The game difficulty keeps on rising during the 9 intense levels of exciting game play. The synchronisation of the iPhone 4 movement with the game play is executed decently and makes you play it for hours.



So, try the app in just under a dollar and tell me how much you liked it!



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